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X-Rite

Why does color cast matter?

Color cast is everywhere. Take a photo of a snowscape on a sunny day. The snow is blue, not white because it reflects the color of the sky. So this

Want Natural-Looking Light? Use Gels.

You need great light to direct attention to your subjects and help your photos appear natural. If you want to make great light with flashes, you need gels. Gels simply

X-Rite Color Checker Passport Mini Review

Guest Post & Photo by Ara Roselani X-Rite ColorChecker Passport is a pocket-sized plastic case with “target” panels for white balance, color correction and warming/cooling. The accompanying software has an