When it comes to developing websites, there's one term that gets met with a lot of confusion — Search Engine Optimization, or SEO. Recently I decided to redesign my website, and instead of just uploading pretty pictures, I made sure that everything was optimized for search engines. The hope was that I would be better found as a corporate event photographer in my area. An Image-Driven Website Before my website redesign, I focused on my images and highlighting them as best as possible. For me, this meant having a five-image slideshow that would … [Read more...] about Photography Marketing: The One Change I Made to Increase My Website Leads
Great you finally have your website up and going. You have set up stat counter and google analytics. A few weeks later you check your stats and you don't have any visitors. You start internet searching and everything is overwhelming. A Quick Explanation on How Search Engines Work As you can imagine there are billions of websites and web pages out there. Search engines like Google, Bing and Yahoo need to first locate and find all the websites. This is called "crawling". They are crawling the internet looking for new sites, old sites that no … [Read more...] about Stop Obsessing over Stats and SEO!
If you have a website to highlight your work, certainly you've heard the dreaded term SEO before. SEO stands for Search Engine Optimization, and it's essentially the tactics to get your website noticed by Google and other search engines. The Essentials of SEO Now before we get started, I want to mention again that this is just a basic guide for SEO. There are thousands of techniques within SEO, and it would be impossible to go over everything in a single short guide. If you read this article and decide you want to know more about SEO, I highly … [Read more...] about Basic SEO Guide for Photographers
Post by Allen Murabayashi Editor's Note: I have been very impressed by the research that PhotoShelter has done on photographer's websites and SEO. Few if any companies are providing this kind of valuable information for photographers. I asked Allen to write a guest post for us that would get everyone thinking about photography and SEO. Whether or not you use PhotoShelter, you can benefit from their research. I found it compelling and hope you do too. A few months ago, my toilet seat broke. I use toilets every day, but I didn't know, er, … [Read more...] about Toilet Seats, Photography and SEO