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preproduction

Portrait Tips: Use a lint roller for a higher paycheck

If you’re like me, you easily get caught up in the moment of making a picture and you may forget some simple things. Fortunately for me, I recently had photographer Carlos Zamora assisting me on a big headshot shoot and he was on top of those small things for me and

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Developing a Concept for a Video

A key step in your videos planning is creative development. You need to think through the creative approach, define it, beat it up, and refine it. Chances are your original ideas and assumptions will be a lot stronger after you put them through a creative wringer. Here are a few

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Writing a Video Treatment

When creating a video project (particularly for a client), one of the best of the things you can create is a treatment. The treatment is considered a standard part of the development cycle for most film and television productions. The truth is that all kinds of video producers can benefit

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