For a little over two years, I’ve worked to bring you photography marketing tips and tricks to help boost your skills in not only dealing with your current clients but how to capture new ones along the way. I’ve visited such topics as website content and design, social media, networking
In my line of work, I visit a lot of photographers’ websites. Whether it be for inspiration, to find wedding referrals (no, I still don’t photograph weddings) or just browsing the ‘net, I undoubtedly visit photographers’ websites on a pretty regular basis. If I like their work, I usually want
Toward the end of each year, I have a look back at the past year and see what’s worked, and what hasn’t. There are a number of factors that go into this, but ultimately it starts with a lot of numbers. Did I bring in enough income, and exceed what I
in previous columns, I’ve discussed the importance of getting reviews, especially on platforms like Google and Facebook. So what’s the best way to do it? How do you ask for a review without sounding desperate? Why are reviews important? Reviews on both Google and Facebook are important because they help
I’ve written a lot about what we should do for our clients, and how we should go about our day-to-day business as photographers. But there’s another piece to the puzzle that’s equally important — that doesn’t involve pricing, sales, licensing, printing or anything else. And that piece is you. We
Art fairs are a terrific way for potential customers to view your work up close and personal. However, before jumping into this type of self-marketing scenario, there are a number of variables you should consider before committing to an art fair. Are you getting your work out there? We all
You all know the debate about watermarks. Should we use them? Do they really help protect our photographs? There are plusses and minuses — it might help to secure your photos (well, that is until Google debunked them), but it also takes away from the clean look of a sharp photograph.
When I first met photographer and business coach Mark Rossetto last year at WPPI, I was intrigued. As a successful portrait and wedding photographer, he had shifted into helping thousands of other photographers in his home base of Australia and across the world, to grow their own businesses. Last year
At Facebook’s F8 developer conference last week, the company confirmed what had been rumored the past few weeks. Instagram “Likes” may very well be going by the wayside. That’s right — like counts on Instagram photos, as well as views on videos, will start to be hidden for users as
You might have the best photos in the world, but be struggling to get jobs. Sometimes it’s not about the photos. Instead, it’s about the experience. Backstory This past weekend, I suffered an injury while assisting fellow Photofocus author Tracie Maglosky at the PhotograpHER workshop in Muskegon, MI. It made
I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to talk about with clients, it really shouldn’t be. When everything is clear, it either works for them, or it doesn’t.
As a former website designer for more than 10 years, I find that I’m qualified to let you in on a few design tricks. Let’s be honest — websites have to be kept up on in terms of not only their content, but their design, too. If you have a
