I was fortunate to recently have one of my images featured on the cover of “Professional Photographer” magazine. This opened a wonderful opportunity to feature a story as a press release to keep my name in front of my local community. Why use press releases for marketing your photo business?
By now you have probably read about the that’s-not-the-cover-photo-we-agreed-on uproar on Photofocus, social media, on TV and on newspaper websites. Read The New York Times critic’s notebook. This is such a non-story that I am having a difficult time believing that it has become even a small “thing.” Editors rule
Are you looking to get your work featured in publications? Granted this is not something for everyone, but many photographers have been asking for some tips and tricks that could help you get published. Why get published? Well, it doesn’t hurt, that’s for sure. If you’re trying to build your
The obvious answer is; “They are online.” Sadly this is more often than I care to think, not the case. They are gone. Simply gone. R.I.P. PDN This week saw the demise of Photo District New aka PDN at the hands of its owner, Emerald Expositions. The closing of an
When you make pictures for a client, you’ve got to keep in mind what their final use will be. In fact, you’ve got to quiz them carefully about what the final uses may include. This is especially true when you work with a magazine. Get the layout When you work
I don’t know about you, but when I receive a new client lead over email, I have a mini woo-hoo! moment. As photographers, we try so hard to market ourselves and get the word out there about what we do. But what happens when things go sideways, and when everything
Normally, I’d read the entire book before writing a review, but this can’t wait. I’ve skipped around and read several sections and the writing is good and engaging — almost as engaging as the photographs. This is a book you should buy for every photographer you know and probably everyone
Melissa Niu of Photofocus and Chase Reynolds of LensRentals.com talk with commercial photographer Joe McNally about what he’d like to see in the next Nikon professional camera.
Join Photofocus’ Melissa Niu and portrait/fashion photographer Lindsay Adler as they explore the story behind one of Lindsay’s best photography discoveries. All it takes is a little exploration to change a boring location into a beautiful, dramatic image.
Join Photofocus’ Melissa Niu and commercial photographer Joe McNally as they explore the story behind one of Joe’s most memorable photos of a telescope shot for National Geographic.
Coming up with a great idea is challenging for me. I only know one person who can come up with a great idea on the spot, and that’s Photofocus editor Rich Harrington. Recently, our studio was selected to design a Dream Shoot for LensRentals.com. We could do anything we wanted,
