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goals

Big goals, fresh adventures and positive habits for 2025

Make 2025 the year that changes everything. Alright, here we go—another new year, another fresh start. But this time, let’s make it different. Let’s make 2025 the year you stop just talking about change and actually live it. It’s not about setting a hundred little resolutions you’ll forget by February.

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Photography Marketing: What’s important to you?

I’ve written a lot about what we should do for our clients, and how we should go about our day-to-day business as photographers. But there’s another piece to the puzzle that’s equally important — that doesn’t involve pricing, sales, licensing, printing or anything else. And that piece is you. We

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A year of learning about off-camera flash

When 2021 first dawned, an online photography community I’m a part of, Offbeat Photography, gave us a theme: The year of personal growth. We were tasked with setting a specific goal and working on that goal throughout the year. I knew it was time to set a goal that I’d

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Hero Image for Setting SMART Photography Goals, captured at Montana de Oro at sunset

Setting SMART photography goals for 2022

Success comes in many forms. For the pro photographer, success might mean meeting a specific level of income or doing a certain number of paid shoots. For the enthusiast, it might be learning a specific skill or doing a 365 challenge. No matter what success looks like for you, setting

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I still want a studio, but outside my home

I wish I had a real studio! This was my big goal at the end of 2019. Right before the world went crazy. I mean it has always been my dream! But 2020 was the year it was going to happen. Flash forward to 2021, and that goal is still

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InFocus Interview Show: Goal setting with Skip Cohen

My guest has been in the photographic industry his entire adult life. He is a marketing and social media guru who has written numerous books, has spoken at all major photography conferences and has hosted thousands of podcasting hours helping photographers reach their potential. Please welcome Skip Cohen. Topics include

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How Photographing Sports Changed My Life

Guest post by Erin Holmstead. Shooting sports changed my whole photography business! At the end of 2015, I met a gentleman, Rick Parker, who shoots sports photography for a local online news center. We were in the same photo club and he was presenting some of his work and during

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