For this last installment of my series about Facebook Ads, I had to talk about Instagram! The social media of choice when it comes to photography, Instagram should definitely be part of your marketing strategy. There are two ways to create ads on Instagram. You can either use the Ads
In the last article about Facebook Ads, I went through how to optimize your Facebook Ads to get the best results. By now, you should have a solid strategy for your Ad Campaign and following its performance. Today, I want to talk about a few more tools that Facebook gives
It’s time for another installment of my Guide to Facebook Ads! So far, you’ve learned about the basics of ads, discovered the Ads Manager interface, learned how to create a campaign from scratch, how to use the Facebook Pixel and explored the analytics side of ads. It’s now time to
So far in this Guide to Facebook Ads, you’ve learned about the basics of ads, discovered the Ads Manager interface and learned how to create a campaign from scratch. You’re now set to start advertising on Facebook! Our next step is to make sure you have good analytics so you can measure your
It’s time for part three of my guide to Facebook Ads! After covering the basics of boosting a post and the Ads Manager, let’s dive into creating your first campaign. The process is a little more involved than with boosting a simple post, but once you create a few campaigns,
The Weekly Wrap-up compiles interesting articles published this week on Photofocus. This week, we tackled the ins and outs of ISO, got tips on how to recover tough exposures, began to tackle Facebook ads, got some tips on photographing newborns, lit up a barn with Lume Cubes and more.
There’s no question Facebook is still a major player online in 2019 and its ad platform is an important tool for many marketers. As a photographer, there are a lot of reasons to use Facebook ads: Wedding photography, portrait sessions, workshops, tutorials and more. It’s a great tool to target
