It's time for another installment of my Guide to Facebook Ads! So far, you've learned about the basics of ads, discovered the Ads Manager interface, learned how to create a campaign from scratch, how to use the Facebook Pixel and explored the analytics side of ads. It's now time to improve the results of your ads! As you will see rather soon, testing different strategies, ads, audiences and more, is key to succeeding with Facebook Ads. You will constantly be looking at your Analytics and tweak your ad parameters to optimize your results with … [Read more...] about Guide to Facebook Ads, part six: Advanced optimization
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Guide to Facebook Ads, part four: The Facebook Pixel
So far in this Guide to Facebook Ads, you've learned about the basics of ads, discovered the Ads Manager interface and learned how to create a campaign from scratch. You're now set to start advertising on Facebook! Our next step is to make sure you have good analytics so you can measure your results. Today, let's talk about the Facebook Pixel! The Facebook Pixel is an analytics tool that allows you to measure how effective your ads are by tracking people's actions on your website. Basically, it allows you to see how people who click on your ad … [Read more...] about Guide to Facebook Ads, part four: The Facebook Pixel
Guide to Facebook Ads, part three: Creating a campaign
It's time for part three of my guide to Facebook Ads! After covering the basics of boosting a post and the Ads Manager, let's dive into creating your first campaign. The process is a little more involved than with boosting a simple post, but once you create a few campaigns, it'll get easier! You'll also have the option to duplicate ads, sets and whole campaigns instead of starting from scratch every time. Getting started To start, get to your Ads Manager and at the top left, click on the Create button. It opens a pop-up screen where you … [Read more...] about Guide to Facebook Ads, part three: Creating a campaign
Weekly Wrap-Up: Jan. 27-Feb. 2, 2019
The Weekly Wrap-up compiles interesting articles published this week on Photofocus. This week, we tackled the ins and outs of ISO, got tips on how to recover tough exposures, began to tackle Facebook ads, got some tips on photographing newborns, lit up a barn with Lume Cubes and more. … [Read more...] about Weekly Wrap-Up: Jan. 27-Feb. 2, 2019
Guide to Facebook Ads, part one: The basics
There's no question Facebook is still a major player online in 2019 and its ad platform is an important tool for many marketers. As a photographer, there are a lot of reasons to use Facebook ads: Wedding photography, portrait sessions, workshops, tutorials and more. It's a great tool to target specific groups of people and it's well integrated with many other services. Facebook's ad interface can be intimidating and ad campaigns can be counterintuitive, so this is the first post in a series of articles about Facebook Ads. Over the next few … [Read more...] about Guide to Facebook Ads, part one: The basics
