When it comes to Mirrorless cameras, you've got two basic styles to choose from. The traditional SLR-shaped camera with a viewfinder in the center of the body, and the rangefinder style, with the viewfinder mounted at the top left corner of the body. Interestingly, you can't divide the styles up by brand because most of the manufacturers make bodies in both styles. I'm interested in this because with mirrorless cameras there's the opportunity to start over completely in regards to design. Film cameras required a lens mounted to the camera in … [Read more...] about Mirrorless Camera Maniac: Does Form Follow Function?
In today's day and age, many tools that we used to use in business and marketing have gone by the wayside. But one thing that has stuck are business cards. For photographers, business cards let us easily get our names out there. We can pass them out at events and use them during meetings with potential clients. But what can we do to make sure that our business card leaves an imprint, instead of just being added to the pile? Creative vs. Smart Design The design of your card should be thought about similarly to how you would setup a long … [Read more...] about Photography Marketing: Business Cards to Set You Apart
In this video, I take you through how to add a ground plane to a 3D image in Photoshop. This is helpful if you want to add a 3D element into an existing image. Give it a try and share your results on the Photofocus Facebook group. https://youtu.be/iNutyWf6yNc You can find the text version of this tutorial here at TipSquirrel.com. … [Read more...] about Easy 3D Text With This Basic Tip
I have been experimenting with “negative space.” In photographic design, just like in music or in other visual arts, sometimes the most powerful design element is the power of nothing. We look at pictures and try to find familiar shapes and patterns, like recognizing someone’s face, a well-known landmark, or a personal object that only we would know. Negative space in photographic design (counterintuitively) sends you similar signals. When an empty space is interrupted by an element, (such as the bird in the picture above) your eye is … [Read more...] about Negative Space In Photographic Design
Before committing myself to photography and video production full-time, I spent the better part of ten years in web design and development. While working in that arena, I discovered the rich world of open source technology and WordPress. One of the folks I met along the way is Aaron Hockley, WordPress evangelist, and fellow photographer. When I found out that Aaron was launching wp-photographers.com, a blog dedicated to helping photographers better understand and manage WordPress, I had to know more. The site launched a few weeks back and … [Read more...] about Finally, A WordPress Site for Photographers
Make sure you don't miss a single Photofocus post - point your feed reader to the free Photofocus RSS Feed here and subscribe. There is a difference between MAKING a picture and TAKING a picture. My goal at Photofocus is to turn picture takers into picture makers. Picture making is a much more thoughtful activity than picture taking. Picture taking is akin to snapshooting. You just grab a shot here or there as things come in front of you. There are times when that fits the bill, is fun and even appropriate. But when you are serious about your … [Read more...] about More On Designing Photographs