As photographers, we often find ourselves not marketing ourselves to potential clients, but rather to fellow photographers. We do this without knowing it, by boasting about some of our top clients on our website, the number of years we’ve been photographing, etc. While it’s important to have some of this information present on your website and other marketing tools, what’s more important is developing a message that your client can relate with. In other words, when a client spreads the word about you, what’s the first thing they’re going to … [Read more...] about Photography Marketing: Developing Your Unique Selling Proposition
customer service
Drobo 5N User Review–It’ll Make You A Superhero
12You've probably had the experience of a client calling with an urgent need for a photo that you have in your image library (which, of course, is safely backed up using a Drobo or other RAID/NAS system). You'd be happy to help your client, but the picture is on the drive at the office, or at home, and you're traveling and won't be back for a week. Normally, you'd have to say, "I'm sorry, I can't help you until Monday." However, if you're using the Drobo 5N, you've got a solid way to help your client and solidify yourself as a superhero in … [Read more...] about Drobo 5N User Review–It’ll Make You A Superhero
The Mind Your Own Business Podcast | Photofocus Podcast August 1, 2016
https://soundcloud.com/photofocus/the-mind-your-own-business-podcast-photofocus-podcast-august-1-2016 Get the show here or get it on iTunes — Don't forget to post a review on iTunes. In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss actionable ways to improve your photography business. In this particular episode, they discuss how to distinguish yourself from the competition by providing excellent Customer Service to your clients. Specific topics of discussion include the … [Read more...] about The Mind Your Own Business Podcast | Photofocus Podcast August 1, 2016
Instant Replay: Running a Professional Photoshoot with Matthew Jordan Smith
Did you miss Matthew Jordan Smith revealing the secrets to running a successful photography business? Then watch below and Matthew will show you the techniques he's learned as one of the most prolific celebrity shooters in the world. Rich Harrington hosts this free webinar, and he and Matthew will help you learn everything from working with clients to mastering lighting to retouching for immediate turnaround. https://youtu.be/T4Xp5BDSYK4?t=53s … [Read more...] about Instant Replay: Running a Professional Photoshoot with Matthew Jordan Smith
Consumer Strength: The Power of Social Media
This is a guest post by Skip Cohen. Be sure to check out Skip Cohen University August 11-14 in Chicago. A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Mahatma Gandhi A year ago I joined Trip Advisor. The reason was a request from one of our favorite … [Read more...] about Consumer Strength: The Power of Social Media
