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Photography Marketing: Developing Your Unique Selling Proposition

As photographers, we often find ourselves not marketing ourselves to potential clients, but rather to fellow photographers. We do this without knowing it, by boasting about some of our top clients on our website, the number of years we’ve been photographing, etc. While it’s important to have some of this

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Drobo 5N User Review–It’ll Make You A Superhero

12You’ve probably had the experience of a client calling with an urgent need for a photo that you have in your image library (which, of course, is safely backed up using a Drobo or other RAID/NAS system). You’d be happy to help your client, but the picture is on the

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Consumer Strength: The Power of Social Media

This is a guest post by Skip Cohen. Be sure to check out Skip Cohen University August 11-14 in Chicago. A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He

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