Let’s be honest here. How many photography communities, groups, forums and projects are you members of? Whether they are paid for or free, there is no shortage of photography communities out there. Here are a few tips to help you
We are very excited to invite you all, yes, all of you to join us in the Photofocus Community. What is the Photofocus Community? Glad you asked. We’ve spent the last 20 years as a helpful and educational resource for
The impacts of photography affect almost everything in the fashion industry — from an exclusive show to a more common one. Just what did photography do to fashion? The start It all started with photography giving everyone access to prestigious
There is no escaping the current media storm — it is EVERYWHERE! And while many are out panic buying toilet paper and canned goods, what is the overall impact on your photography business? I saw it in my own business
How often do you get together with other photographers or even other artists? Spending time with those who share our passions can be helpful in several ways. Be inspired or inspire someone Everyone is at a different point on their
One thing I keep hearing from photographers — “the photography market is saturated.” Undoubtedly, the area you live in is filled with other photographers looking for gigs. The fact of the matter is that if you can differentiate yourself, you’ll
In early April, I explained the importance of using Google to market your business, including getting a search engine listing complete with testimonials from your clients. While Google is one of the most important tools you can use for getting your
In life, it’s always a struggle to find your “tribe”. The folks that you can count on, the ones you can share triumphs without being seen as gloating and the ones you can share failures without being judged. For whatever
Photography isn’t just the act of capturing the action. Rather it’s important that a photographer compose their shots. In photography, composition is a visual language. Changing composition can completely alter the mood and tone of an image. Photos can be
One of the biggest reasons why I don’t like pop-up flashes is that it gives uneven, harsh lighting directed at your subject. Even with an on-camera speedlight, the same effect can happen. And while you can play around with the
In this guide, we’ll be discussing brand identity tools and how they are used to align your brand and ensure you are not confusing potential customers. Let’s dive in. Brand identity tools When it comes to branding your photography business,
When building a studio setup for portrait work, lights and modifiers should never go missing. However, these tools tend to be too expensive especially when bought all at the same time. If you’re thinking of putting together a simple setup
Creating high key light is making sure there is enough light on your background so it is pure white, with no shadows. This can be done using strobes or LEDs or a mixture of both types of light. There are several
In this week’s episode, Photofocus publisher Rich Harrington sits down with educator and photographer Nicole S. Young. They tackle advice on composition, talk about essential gear, and strategies for traveling with non-photographers. Photofocus · Unlock Your Creativity: InFocus Interview Show
Toning is a powerful creative tool. It corrects overall brightness and contrast for a better-balanced image. It can be used to get the right tonal harmony for your photo or create a beautiful split-tone effect by changing the color of
In its heyday, the Polaroid was a staple of family travels, getaways near and far and countless road trips. So, it’s not surprising that today’s film photographers still bring Polaroid cameras — vintage or otherwise — to their scenic adventures.
Getting sharp, pinpoint stars for a starry sky or the Milky Way may be the hardest part of night photography. However, I’ll try and make it methodical and easy. I’ll discuss seven methods. 1. Focusing on a distant object during
Do you ever see a photographer’s final image and wonder how they got so lucky? How were they in the right place, at the right time, with just the right lighting and just the right moment to capture the perfect
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