It's October. And while it's not the end of the year yet, many companies are already seriously thinking about and making plans for 2019. Most companies start their budget process for the next year in October and some do even earlier, so now is the perfect time to get in front of your clients. Here are a few ideas to get you started. Highlight a fall or winter promotion In your regular communication with clients, it might be a good idea to come up with a fall promotion you can offer them. For instance, I offered $50 off corporate headshots for … [Read more...] about Photography Marketing: Now’s the time to prep your plan for 2019
I was looking at the picture from the cover of my previous article How to Step Up Your CrossFit Photography Game and I realized something really cool. This was actually one of my debut portraits in sports photography. It has been taken with my first camera: an old Nikon D5000. Even if I've taken thousands of cool pictures with better gear since then, I still really like this image two years later. That leads to something really important we should remember starting out photography: the gear doesn't make the photographer. Buy what you can … [Read more...] about Why Your “Lightweight” Gear Works for Heavy Weight Pictures
If a potential one can't, or more likely, won't answer the "what's the budget?" question; it seems a good possibility that the job isn't real. Often, "What's the budget?" isn't the right question. Price When a project is conceived, there is likely a dollar amount to produce it floating around in someone's mind. A potential client with an idea of an amount of "spend" is worth pursuing. One that says "Give me a price and I'll tell you if it will work" is probably not an opportunity. Time invested in producing a proposal for the former is … [Read more...] about What’s the budget? V/S What’s the risk?
When it comes to shooting video or still images with constant lights, compact fluorescent lights, (CFLs), give you one of the best lighting options when your project is on a budget! Why Compact Fluorescent Lights? No matter the project, when shooting video, you always have to light your set and usually we use "hot-lights" that have been tungsten based and generate, (as their name suggests), a LOT of heat. While you can always count on those lights, the problem was how to keep your set cool and your talent from sweating under the glare … [Read more...] about Gear Review: Impact Compact Fluorescent Kit 2
I found my copy of Canon's EF 20-35mm F/2.8 on eBay of all places, and while I don't typically sell on eBay, I'll buy like no other. People are worried about scams and not receiving items as described, but in my experience of buying upward towards 500 expensive items, I've only had issues with only about 5 items, all of which eBay's buyer protection had back. I've bought lenses, computers, cameras and all sorts of random things for photography (often finding that some stores like Adorama, Newegg and Best Buy, exist), as well as other household … [Read more...] about Using eBay to find deals on lenses
Filters of all sorts, flashes, cards, readers, light-meters, remote triggers, straps, battery chargers, batteries, business cards, business card holders, lens bags, cases, cords, levels, tripods, lens cloths, blah, blah, blah. Do you need it all and does it have to be the best of the best? YES, GO BUY IT ALL RIGHT NOW (but only if you've got a limitless income!) Well, most of us can't go out and buy a car full of photography equipment, so I'd recommend that you start off slow and figure out what you need and want to use first. I always felt … [Read more...] about Building Your Bag: Accessories | Part 1
Recently my trusted Nikon d700 felt it needed a rest. The camera's shutter is rated for 150,000 clicks. I've put this poor camera through the mill taking 149,652 photos over the years. The shutter needs to be replaced at a cost of about $200.00. Not bad, but it maybe time for a new camera. This got me thinking. How many images did I take at the several FREE sporting events I shot or the many, many, many FREE photo shoots I've done? If I hadn't volunteered for these shoots, would my d700 still have life? Yes, but honestly I choose to do those … [Read more...] about Click away: Digital is FREE, or is it?
Where to start? In a hole in the ground there lived a hobbit. Hmmm. Like New Zealand, parts of Iceland certainly feel like Middle Earth; more on that in a future post. I suppose, like Bilbo, it is best that I start at the beginning. Some months ago, my friend Geoffrey Orthwein told me he was working on a screenplay with Andrew Sullivan. They hoped to shoot it in the summer of 2014 and asked if I would be interested in producing the film. I have produced a documentary, several podcasts and tons of live events. A feature film is an … [Read more...] about There and Back Again, Iceland
If you're a Canon body owner, you might think that getting some good spare batteries for cheap would be a great idea! That would mean hours upon hours of shooting, right? Well, those hours could be substantially cut down and could cause some other frustration. The horrible keyword is "cheap." Ya dig? I love saving money, although I'm horrible at it. Wait, I should rephrase that. I love finding deals. Quite often, you'll be able to find some third party batteries for popular Canon bodies for a relatively inexpensive price--$15 for a battery! … [Read more...] about Canon’s Common Counterfeits