Welcome to the Photofocus Roundtable Podcast, where each month, our panel discusses some current trends and topics on our minds. This month we have an open talk about branding experience and ideas since we have Barbara who specializes in that. Thank you Photomatix for sponsoring; click the link to download and try
In 2017 I launched my first photography business, Icefeatherwind Photography, after honing my skills as an amateur for over 10 years. I took on every job I could, learned as fast as I was able and connected with models, wedding professionals and local businesses. By the end of my first
Excire Search 2 is the plugin version of the powerful AI search software, which adds Excire searching capabilities to Lightroom Classic. Let’s look at some ways it can enhance your Lightroom Classic workflow. Excire Foto and Excire Search 2 both sort and keyword your photo library automatically, no manual work
Welcome to Mind Your Own Business, the podcast that helps photographers improve their business and their lives! Today we chat with photographer Kristen Jensen as she discusses the process and impact of growing your business brand. Get ready to be inspired! Images copyright Kristen Jensen Photography We discuss: How Kristen
Adobe Creative Cloud Express can best be described as a lite, online version of InDesign which comes free with your Adobe Creative Cloud subscription (also available as a standalone subscription). This software, available on desktop and mobile, comes with a plethora of built-in templates for social posts, slideshows and more. But
Starting a photographic business? Before you buy a camera and all the gear and create a killer website, you might want to look at a few fundamentals first. A little prep work now could save you from a whole mess of headache and nightmare down the road. Write a business
As a former graphic and web designer, it was drilled into me early on that consistency is everything when it comes to branding. By remaining consistent, you get the same look and feel across, whether you’re handing out a business card, showing off your website, passing out brochures or sending
Everyone clicks on the About page. Don’t you? That’s how I realized that About pages are not all the same, and some are way better than others. But what makes a good one, and how do we go about getting ours to be effective? The Most Important Page on Your
Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is all about deep shifts in perspective, seeing things with new eyes, and thinking outside the box. If you’re a professional
Very few products can stand on the strength of their packaging without an identifying brand. The opening image above is a good example. This article takes a hard look at branding and differentiates it from marketing, advertising, and public relations. Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who
Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is all about deep shifts in perspective, seeing things with new eyes, and thinking outside the box. If you’re a professional
(Editor’s note: it’s easy to use a template available on Adobe Stock to create a logo for your business as Bryan Esler shows in this article. There is one issue with using Adobe Stock or most any stock for that matter to make your business’s logo, it cannot be trademarked or
