These days, regular people find themselves spending a lot more time in front of a camera. Whether it’s video conferencing apps to stay in touch, live streaming on social media, or participating in webinars, cameras are critical. It’s all about the light Of course, any good photographer will tell you, the key to a great looking image is light. And let’s face it, the web camera on your computer or mobile device is just not that good. In most situations, I look downright scary, and practically nobody looks as good as they do in real … [Read more...] about First look: Lume Cube Air VC for Smartphones & Tablets
Click here to read part one. Blogging is not a dirty word Being visible, in a web that grows at incredible speed and offers everything you can think of and stuff that you can’t even imagine in your wildest dreams, is no walk in the park — and if you don’t put a little thought into it you may find yourself wasting a lot of time for very scanty results. Take blogging, for instance. Many photographers have a blog. And many of the photographers I speak to complain that they don’t have time for it, that they’re “behind” (behind what, I often … [Read more...] about Showing up where it matters, part two
At this year's NAB Show, Chris Do, CEO, and Founder of Blind, controversially stated that vlogging is effectively dead. As social media continues to evolve, with the introduction of Cake.co and other networks, can the same be said for traditional blogging? Blogging has been around since the mid-90s and has been a staple of the internet world. Whether it's keeping up with your family's adventures to finding the latest and greatest recipes, blogs make up a big piece of the worldwide web. For photographers, blogging has been a way to get our … [Read more...] about Photography Marketing: Is Blogging Dead?
Blogging can be an important part of any photographer's business. It's a marketing tool that, if updated regularly with relevant content, can make you more professional in your craft. But it's not for everyone, nor is it required to be a successful photographer. If you do choose to have a blog though, there's a few key points to make sure you follow. 1. Post Regularly Not only should you blog on a regular basis, you should be doing so on a regular schedule. Once you grow an audience, you don't want to wait a month to post something new, … [Read more...] about Photography Marketing: The Recipe for a Successful Photography Blog