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Reach is the total number of unique viewers that have seen your content. If your content has a large reach, it’s hitting a broad audience and expanding your brand awareness. While each social channel has a different way of defining and measuring this metric, you can use the reach metric
In this new article series, I’ll review important analytics that you should know to help your digital presence. My focus here is on impressions and impressions click-through rate. An impression counts when your content is exposed to a user. A single user can count for multiple impressions if the user
Social media isn’t as organic or effortless as it may appear. Brands and, yes, even “social media influencers,” take a lot of time to plan out their social media. With Instagram seeming to still be at the top of the charts, that’s where most of their focus is centered. I
Last week, we talked about the Facebook Pixel and how to set it up. Now that you’re all set up and that you know how to run ad campaigns, it’s time to start talking about analytics. Running ads is one thing, but you need to analyze how they’re performing to make
