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Adobe Max

Adobe Max annoucnes over 100 enhancements to the Creative Cloud applications.

Adobe MAX 2024: 100+ new features for creatives

Adobe announces new AI tools and workflows for Firefly, Photoshop, Premiere Pro, Illustrator and more at the Max keynote this morning, October 14, 2024 in Miami, Florida. Adobe Max, the conference for creatives in-person and streaming online, reveals what the teams in all product categories have been working on to

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State of the Industry: Back from Adobe Max 2023

I just got back from this year’s run of Adobe Max, and in keeping with our state of the industry series, it was a tremendous bellwether event. Photofocus had the show covered, with our very own Richard Harrington and Kevin Ames presenting video and photography sessions on stage. Meanwhile, Vanelli and

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Adobe designer Brook Hopper in front of a MAX banner. This photo is a composite of the photo of Brooke supplied by Adobe and the Max banner photographed by KIevin Ames

Brooke Hopper on Adobe and AI

Brooke Hopper, Designer at Adobe sat down with Photofocus senior writer Kevin Ames during MAX to talk about artificial intelligence, Adobe Firefly and more. This interview was edited for readability. Brooke Hopper was all set to give a talk at South by Southwest in Austin on the metaverse and what

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Ron Pepper, Rob Moroto, Bryan Esler, Michael Ryno

“Vaya Con Dios Bryan!” with Bryan Esler and Michael Ryno

We welcome you to the Photofocus Roundtable podcast, where each month, our panel discusses some current trends and topics to get your photography moving. This month, Photofocus author Michael Ryno joins your hosts Ron Pepper and Rob Moroto, with guest co-host Bryan Esler. In this episode our panel talks about the updates announced at

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Adobe Max Sneaks: How AI is enhancing creativity

Adobe Sneaks are a fan-favorite at Adobe Max. What are they? Adobe Sneaks are a view into the future of what Adobe is working on. They demonstrate innovative, cutting-edge technologies that could become features in their products. This year Kevin Hart co-hosts the unveiling of the latest innovations. Check out

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Lightroom, Lightroom Classic get more AI masking, Content-Aware Remove

This morning, as a part of the Adobe MAX conference, Adobe announced updates to a variety of products, including the Lightroom ecosystem. Both Lightroom, Lightroom Classic and Adobe Camera Raw will see more AI-powered masking options — including a Select Object tool — as well as Content-Aware Remove, interface tweaks

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One-click Delete and Fill, selection improvements come to Photoshop

This morning, as a part of the Adobe MAX conference, Adobe announced updates to a variety of products, including Photoshop. New to Photoshop are features like one-click Delete and Fill, a Photo Restoration Neural Filter and more. Photoshop for desktop Selection improvements The Object Selection tool now has improvements to

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Adobe adds Selectable Track Mattes, native H.264 to After Effects

This morning, as a part of the Adobe MAX conference, Adobe announced updates to a variety of products, including After Effects. New to After Effects are features like Selectable Track Mattes, native H.264 encoding and 50 new presets created by professional designers. Selectable Track Mattes Matte layers define areas of

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Frame.io partners with RED and Fujifilm for Camera to Cloud integration

As a part of the Adobe MAX conference, Adobe has announced the expansion of collaboration tools within Creative Cloud and Document Cloud. Used by more than 4,300 productions, Adobe Camera to Cloud, powered by Frame.io, has ignited the transition from external drives to cloud-based camera workflows. Today, Adobe is previewing

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Premiere Pro gains titling refinements, performance improvements

This morning, as a part of the Adobe MAX conference, Adobe announced updates to a variety of products, including Premiere Pro. The video editing program has gained several refinements and improvements, including working with titles. Titling refinements Inner and outer strokes for graphics Use the titling and graphics tools in Premiere

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A closer look at Simplify Sequence in Premiere Pro

One of the great new features in the latest Premiere Pro update is called Simplify Sequence. If you have a cluttered or messy timeline, this option provides a simple and efficient way to create a clean copy of your sequence. This is extremely useful if you are sharing your project

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