Every still camera comes with the ability to shoot video these days. For still photographers who are making the move to video there’s one thing you should take to heart. I have never met a video that wouldn’t benefit from some editing. The whole purpose of video is to compress time and distill a message to its essence. It is important that you refine a project by continuing to strip away its unneeded parts. Never have I heard an audience complain that a video was too short. There is a reason to edit and it becomes increasingly clear when you actually watch people as they watch your project. Do your best to strip a project down to its essence and only add what is needed.
When in doubt… cut it out.
If you are looking for a good place to learn about editing shots and sequencing video, cheek out The Visual Story: Creating the Visual Structure of Film, TV and Digital Mediaby Bruce Block.