Share this post with your friends:
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on facebook
Share on twitter
Share on linkedin
Share on email

Licensing images for murals in commercial and office spaces

In the past few years, I had several inquiries from companies who wanted to license my images for murals in commercial or office spaces. Since it’s a pretty specific use, I thought some of you might be interested in the process.

First, in those situations, let me explain how licensing works. I licensed the right for my client to use a high-resolution file to create a print for a mural. I’m not handling the printing and the only thing they can do with the image is print it once. Those terms are highlighted in a contract that the client has to sign before getting the image file.

So, after they inquire about licensing the image, I usually ask about the size of the mural and where it will be. The bigger the print, the more expensive my fee will be. The location matters too. In the images above, the mural is in the kitchen space of a corporate office. It’s more of an artistic print meant to hide what’s behind the window. In the example below, the mural is the first thing you see when you get to the Skydeck, the observatory at the top of the Willis Tower in Chicago. It’s public-facing, so it’s commercial use and I will charge more.

How much should you charge? Good question, to which I don’t have a straight answer. It depends on the factors I mentioned above and it can go from a few hundred dollars to several thousand of dollars (or even more if you’re lucky). I often use FotoQuote as a reference. It’s not very expensive, and well worth the cost if you license a lot of work.

Your next question is probably about image resolution. Obviously, with massive prints like the Skydeck one, most cameras won’t have enough resolution to produce a print that holds up when you get close. But it’s not an issue, as the print is meant to be seen from a few feet away so you can see the whole thing. I use Photoshop to resize the file to the client’s resolution and usually don’t have issues. This image was shot with a 16MP camera and the print is 20-by-8 feet.

While licensing images isn’t my main source of income, it is nice to have a few of those come in each year as a bonus. If you have any questions, just add a comment or reach out directly!

Share this post with your friends:
Share on facebook
Share on twitter
Share on linkedin
Share on email

You might also like:

Thanks to our partners who make Photofocus possible:

Drobo – Drobo is the smartest storage solution in the world. Drobo is storage that protects data — photos, videos and everything else — from hard drive failure. Drobo is peace of mind for the working pro or serious amateur who have a lot of external drives cluttering up the desktop. Save 10% with the coupon code PHOTOFOCUS.

Lume Cube – Proudly known as the World’s Most Versatile Light™, Lume Cube represents the future of LED Lighting. Check out the new Lume Cube STROBE, offering anti-collison lighting for drones!

Backblaze – Get peace of mind knowing your files are backed up securely in the cloud. Back up your Mac or PC just $6/month.

B&H – B&H is a world renowned supplier of all the gear photographers, videographers, and cinematographers need and want to create their very best work.

Skylum – Your photos, more beautiful in minutes. Makers of Luminar, Aurora and Photolemur, Skylum adapts to your style and skill level. Check out the new Luminar 3, now available.

Perfectly Clear Complete – Built for precision. Made for beauty. Perfectly Clear has mastered the science of intelligent image correction – creating superior quality photos in record time, so you can get back to doing what you really love…in no time. Special Photofocus deal here.

Viewbug – Learn and improve your photography with over 500 videos. Trusted by millions around the world, join over 2 million photographers who already use Viewbug.