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Guide to Facebook Ads, part six: Advanced optimization

It’s time for another installment of my Guide to Facebook Ads! So far, you’ve learned about the basics of ads, discovered the Ads Manager interface, learned how to create a campaign from scratch, how to use the Facebook Pixel and explored the analytics side of ads. It’s now time to

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Portrait Photographer of the Day Robert Armstrong with "Wedding Day".

Photographer of the Day: Robert Armstrong

Category: Portrait Photographer: Robert Armstrong Photo: “Wedding Day” One of the most special days in a couple’s lives is their wedding day. Robert Armstrong creates a memorable group portrait of a bride and her attendants in their sleepwear on the morning of the big event. This simple, sweet photograph will

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Gear review: Spider Holster’s camera carry system

I’ve been making pictures for ten years, and I’ve tried most of the camera carrying systems on the market. However, the one system I’ve chosen to invest in is the Spider Holster. It’s certainly not the least costly option, but it is the most secure and most comfortable. Spider Holsters

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Jessica Lamb recreates the '70s

Photographer or model: Who owns the image?

As a photographer, protecting the images you create is critical to your success. Your photography is your product, your art and your brand. As a model, protecting your likeness and how it is used is critical to your success. So when a photo is made by a photographer of a

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Photographer of the Day: Rudy Pilarski

Category: Architecture Photographer: Rudy Pilarski Photo: “haven bw” Like many of Rudy’s images, exacting framing and symmetry are key characteristics of his architectural photographic work. This corridor-like structure, plus the reflective surfaces of the subject leads the viewer’s eye to a very strong and haunting vanishing point. Originally shared with

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move-to-mirrorless-nikon-z6

My move to mirrorless

Ever since Sony released their first full-frame mirrorless camera in 2013, I have been wanting to make the switch from DSLR to mirrorless. But I did not want to switch to Sony, for a handful of reasons. Some of which are: The camera is built on the Minolta system, which

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Photography Marketing: What to do in a saturated market

I hear it all the time. “My market is so saturated with photographers,” or “I can’t set myself apart from my competitors because there’s so many of them.” It seems like at least once a month, I hear a complaint about how saturated a photographer’s local market is, and how

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panorama photo © Bob Coates Photography

Capturing Red Rock panoramas

Photographing in the panoramic format can give your images a different look. Anything out of the ordinary can help set your images apart. And that’s a good thing. Here’s how. Photographing panorama images: Technique Let’s talk for a moment about the technique of making a panoramic capture of a scene.

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Photographer of the Week: March 4-8, 2019

Every weekday, Photofocus curators share a great photograph taken by one of our readers. Every month we highlight photographs in the genres of architecture, portrait, outdoor, street and a flex category that changes each month. In March, we started featuring urban exploration photos. In April, we’ll explore the world of

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