In this photography business guide, we’ll be discussing brand identity tools and how they are used to align your brand and ensure you are not confusing potential customers. Let’s dive in. Brand identity tools When it comes to branding your photography business, it’s important to understand the two components of
As photographers, we strive to provide our clients with stunning albums, wall art, and prints that showcase their memories beautifully. But what if you could maximize every print order without raising your prices or making extra investments? With Fundy Direct Credit, you can turn your client’s deposit into an instant
While most photographers rely on autofocus (even the pros), sometimes autofocus isn’t the right tool. You may find yourself needing to use manual focus. Perhaps your camera keeps latching onto the wrong object. Or perhaps using the autofocus assist lamp is drawing too much attention as you try to shoot
Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage of the video the audience watched/engaged with and exactly what
The Viltrox AF 35mm f/1.7 Air for Sony E-mount is an affordable prime lens aimed at photographers who want a fast aperture in a lightweight, budget-friendly package. As a 35mm lens on an APS-C sensor, it provides an effective focal length of approximately 53mm, making it a standard focal length
Looking for the next photography event to attend and take part in? The B&H Bild Expo is back and set to happen on June 17-18 at the Javits Center, NYC. As the city’s largest gathering of photographers, content creators, and filmmakers, the event will feature speakers, exhibitors, hands-on experiences, and the
When it comes to commercial photography, some of us may have the impression that there’s only so much you can do to get creative. The genre heavily leans toward client directive, so it’s not uncommon for photographers to set some of their bright ideas aside in favor of what the
Owning a camera has become more accessible than ever before. From compact point-and-shoots to high-end DSLRs and mirrorless wonders, the range of options can be overwhelming. However, regardless of the make or model, one thing remains constant: understanding your camera is essential for capturing stunning photographs. So, how well do
What equipment do you need to photograph landscapes with the Milky Way? The equipment does not have to cost tons of cash. This handy gear guide will help! This is more of a beginner’s guide. Therefore, I am not going to list star trackers. They are not necessary for creating
In case you missed it, Sigma recently announced the BF camera, which they described as a “radically simple camera that evokes the essence of photography.” The full-frame mirrorless camera is as simple as a camera can get, purposefully minimalist and designed for everyday photography. Sigma has given a rundown of the
Placing the main light source behind a subject often creates very cool moods (indoors and outdoors). Here’s why I love backlighting! What’s backlighting? Backlighting is any type of photography where the main light source comes from behind the subject and faces directly toward the camera. Why do I love backlighting?
Foliage and tiny insects are among the popular subjects for spring macro photography, as they are perfect for capturing the vibrant colors and mood of the season. So, if you’re planning to do a bit of springtime macro soon, here’s a quick inspiration to help you find the best subjects!
