Website maintenance scheduled for this Sunday
Bryan Esler
Hey, Photofocus readers! We wanted to let you know that we’re going to be working on our website this Sunday, July 7, starting at 4 p.m. ET. During this period,
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Website maintenance scheduled for Sunday, July 7
Bryan Esler
Hey, Photofocus readers! We wanted to let you know that we’re going to be working on our website this Sunday, July 7, starting at 4 p.m. ET. During this period,
Photography Marketing: The number one thing you need to check on your website
Bryan Esler
In my line of work, I visit a lot of photographers’ websites. Whether it be for inspiration, to find wedding referrals (no, I still don’t photograph weddings) or just browsing
The photography business management software you didn’t know you needed
Mykii Liu
I’m a pretty spontaneous guy and already am easily distracted by shiny, expensive objects, so when it comes to focusing on the logistics of running the photo business, I kind
Photography Marketing: Top 5 design tips for a professional website
Bryan Esler
As a former website designer for more than 10 years, I find that I’m qualified to let you in on a few design tricks. Let’s be honest — websites have
Beyond Technique Podcast with Jakob Dall | Photofocus Podcast March 20, 2019
Chamira Young
Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. In today’s episode we chat with photojournalist Jakob Dall.
Photography Marketing: Tackling SEO for photographers
Bryan Esler
You can have the greatest website in the world, but if it’s not optimized for search engines, it’ll get lost in the shuffle. Integrating best practices for search engine optimization
Photography Marketing: Create a free online portfolio
Vanelli
Whether you are a model, professional photographer or a weekend photographer, an online portfolio simply makes sense, especially since it is free and easy to create.
How to keep your website smelling fresh
Fabrizia Costa
Why a regular clean-up is recommended We’ve been looking at websites for some time now (if you haven’t followed, put my name in the search box and fish out the
Showing up where it matters, part two
Fabrizia Costa
Click here to read part one. Blogging is not a dirty word Being visible, in a web that grows at incredible speed and offers everything you can think of and
Showing up where it matters
Fabrizia Costa
How to be visible on the web You have your website up, your branding sorted out, your logo is cool, your colors are gorgeous and it’s all spanking new and
It’s Not About You
Fabrizia Costa
Everyone clicks on the About page. Don’t you? That’s how I realized that About pages are not all the same, and some are way better than others. But what makes
Your Homepage and the First Five Seconds in Your Clients’ Lives: Part 2
Fabrizia Costa
Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is
Your Homepage and the First Five Seconds in Your Clients’ Lives
Fabrizia Costa
Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is
Why Your Story is the Center of the Universe
Fabrizia Costa
Very few products can stand on the strength of their packaging without an identifying brand. The opening image above is a good example. This article takes a hard look at
Quick Tip: Only Show Your Best Work
Bryan Esler
You might be tempted to show all of your work to your audience in your portfolio. But try to limit yourself to a certain number of photos, only showing work
SmugMug Just Purchased Flickr
Bryan Esler
On the heels of Yahoo’s purchase by Verizon, SmugMug has bought former Yahoo property Flickr. SmugMug has promised that neither product is going anywhere, but has yet to offer any
Photography Marketing: The Value of a Professional Photographer
Bryan Esler
One of the biggest struggles I had when first starting my business was how to price my photography. And while there’s no easy answer, there is a recipe for success
Photography Marketing: The One Change I Made to Increase My Website Leads
Bryan Esler
When it comes to developing websites, there’s one term that gets met with a lot of confusion — Search Engine Optimization, or SEO. Recently I decided to redesign my website,
How Do You Add Text To A Photo In Lightroom?
Levi Sim
A friend asked me this question the other day. His website host doesn’t allow him to show a picture’s filename on the website which makes it hard to communicate with
Photography Marketing: Strategizing Your Business in the Fourth Quarter
Bryan Esler
This week, the rain and 50-degree temperatures hit West Michigan. While it was a nice change from the 80 and 90-degree temps we had in late September, it was a