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warm tones

Quickly set your white balance on-set with WarmCards

As a videographer, you’ll inevitably end up in a situation where you are told to shoot a quick interview with an important person that has little time to spare. You setup your lighting in a jiffy, but wouldn’t it be nice if the scene was a little warmer? Or cooler?

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What is Kelvin White Balance, and How Do I Use It?

In today’s digital cameras, there are a plethora of options in terms of setting your white balance. And many photographers I talk to just set it on the Auto setting and never think twice about it. But there are major benefits to not only setting your white balance but using

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