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Photography Marketing: Being memorable is good for business

I’ve discussed a few times about the importance of having a consistent brand. While having a consistent look and feel to your marketing materials and images is important, there’s another consistency you should have a photographer — the experience you provide. Think about this. Is there something you always do

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Photography Marketing: Developing Your Unique Selling Proposition

As photographers, we often find ourselves not marketing ourselves to potential clients, but rather to fellow photographers. We do this without knowing it, by boasting about some of our top clients on our website, the number of years we’ve been photographing, etc. While it’s important to have some of this

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