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specialty

Stop squeezing yourself into a box

As photographers, we often want to squeeze ourselves into a box. We want to know how to define ourselves so our clients understand what we do better. While this might be a good idea in some instances, for the most part, it impacts you negatively. By limiting what you do,

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Photography Marketing: The Benefit of Having a Specialty

There’s a plethora of different types of photographers out there. Some of us shoot corporate work. Others focus on portraiture and weddings. And while being a jack of all trades might sound like it’ll help you get more work, having a specialty is actually more beneficial in the long run.

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Specialty and Style: Why They are Important for Your Photos

Style and specialty are frequent topics I’m asked about while teaching photography, and some of the hardest areas in which to give easy answers. While I have always taken these questions seriously, answering them feels like tap-dancing through a minefield. Specialty and style are uniquely personal to each artist; concepts

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