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Sigma

Sigma 100-400mm offers superior performance in a compact footprint
Sigma goes compact with full-frame I series lenses
Sigma 85mm f/1.4 shines with beautiful bokeh and background separation
Get up to $400 off Sigma lenses with early Black Friday deals
Sigma announces new roster of ambassadors
Sigma announces 105mm f/2.8 Macro for mirrorless
Battle of the 35mm: Sigma, Sony and Tamron
Sigma 24-70mm Art lens for Sony offers a unique view in a traditional footprint
Wide-angle beauty: The Sigma 14-24mm f/2.8 Art lens for Sony
Sigma unveils new 85mm f/1.4 for mirrorless
Fantastic beast! Reviewing the Sigma 14mm f/1.8 Art series lens
Sigma fp gets major firmware update

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Sigma announces 105mm f/2.8 Macro for mirrorless

This morning, Sigma announced the 105mm f/2.8 DG DN Macro | Art lens, for both Sony E-mount and L-mount. It is the first prime macro lens designed by Sigma exclusively for full-frame mirrorless cameras. The camera offers a 1:1 magnification,

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Battle of the 35mm: Sigma, Sony and Tamron

One of the most popular prime lens focal lengths is 35mm. It gives a great view for everything from landscapes to environmental portraits. But with so many options on the market, how do they compare? In the video above from The

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Sigma unveils new 85mm f/1.4 for mirrorless

This morning, Sigma announced a redesigned 85mm f/1.4 lens for mirrorless cameras, the 85mm f/1.4 DG DN | Art lens. Available for L-mount and Sony E-mount, the lens is a complete reinvention of the fast-aperture portrait prime lens. The compact

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Sigma fp gets major firmware update

Today, Sigma has announced the availability of Firmware v2.0 for the Sigma fp. The update includes several new features, updates and a bug fix. New features include creation and playback of Cinemagraphs, CinemaDNG footage playback and still capture during live

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New Sigma fp camera and lens

An in-person look at the Sigma fp camera

A lot of photographers know about Sigma lenses. But did you know the company also makes cameras? I got to check out the new Sigma fp camera during WPPI and learn a little more about it. A high-end contemporary camera

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Sigma announces new 24-70mm for E and L-mount

Overnight, Sigma announced the launch of its 24-70mm f/2.8 DG DN Art zoom lens for full-frame cameras. Available in an E-mount and L-mount, this lens is the second newly-designed Art zoom lens, featuring a large f/2.8 aperture. The release follows

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How to be satisfied with your own photography

If you consider yourself as a perfectionist in your photography or other creative endeavors, you’ll always feel unsatisfied with your work. Perfection does not equate to excellence, and we have to be mindful to not let it consume our work.

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Why choosing the right focal length matters

Among the first technical things that every photographer has to learn is choosing the right lens for the job. It’s not so much as picking up the right brand, but more of choosing the right focal length that will best

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Get the perfect crop with CompositionAI

With CompositionAI in the new LuminarAI, you can get the perfect copy and fix perspective issues in no time flat. Photofocus publisher Rich Harrington shows you how to get things done. Save on LuminarAI and get our free Boot Camp

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Avoiding memory card chaos

As photographers, we often take for granted one of the most important pieces of equipment we can invest in — memory cards. Whether you use CF or SD cards, there’s some simple things to remember in order to avoid card failure.

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Exposure Tactics: Mastering exposure with Kevin Ames

Exposure Tactics: Mastering exposure

This Exposure Tactics post explains what a “technically proper” exposure is and how to get there. Remember I said technically proper, not creatively right. The three photos above are with different exposures. Each one brings out a different feeling or

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Mind Your Own Business: New year, new plans!

Welcome to Mind Your Own Business, the podcast that helps photographers improve their business and their lives! Today Skip and I have a detailed discussion about what photographers can do to make 2021 (and 2022, actually) better than ever. “Growth

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