Fujifilm has announced the launch of the Fujifilm Professional Services (FPS) Program, in order to better assist working professional photographers and videographers with a variety of service and product-related needs. Similar to its European-based program, FPS will offer support to eligible U.S.-based photographers through an annual membership. To be eligible,
…and why it matters to your photography business We’ve all heard it. “A Michelin star restaurant is not a McDonalds, and people know the difference.” I hear it all the time when some photographers talk about their idea of a “boutique business” and how clients should understand the difference between
There’s an old saying — you get what you pay for. And the same rings true when it comes to camera gear. While the big industry leaders like B&H, Hunt’s, Adorama and others are authorized dealers. Their gear comes from distributors who get the goods directly from the manufacturer overseas.
Last month I discussed the benefits of choosing a photography specialty. And while locking yourself into a few photography genres can ultimately help you direct your energy to a specific client base, it doesn’t mean you can’t expand. Recently, I made the decision to expand my service offerings, specifically into
