Engaging videos are one of the most powerful storytelling elements around. Whether used for a personal post, to sell product, or to solicit donations, a good video with emotional appeal works wonders. However, many struggle to determine what elements are truly necessary to achieve optimal video engagement. Let’s take a
Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage of the video the audience watched/engaged with and exactly what
Whether you’re at home with your kids, have had photoshoots canceled or just wondering what’s next, we hope that our latest project will help you fill the creative void. This week on The Artists’ Notebook, we’re discussing color and design theory, business skills and lighting. Throughout the week you’ll be able
Brightcove is a leading video platform that makes video work for you. Founded in 2004, the company provides technical and innovative ways to deliver a great video experience to your clients that helps grow your brand and revenue. As a Brightcove customer myself, I wanted to see how beneficial the
If you aren’t doing the little things to optimize your YouTube channel, what are you waiting for? Google (YouTube’s parent company) is the largest search engine in the world and YouTube, as a separate entity, would actually rank as the second largest search engine. So, anything you do to enhance
