If you want a job, you need a portfolio. Sure a good-looking résumé with excellent credentials and references will seal the deal, but employers and clients want proof. How do I know? Well, I’ve been on both sides of the table. I have interviewed for plenty of jobs over the
If you take photos of other people, chances are you don’t have many photos of yourself. It will help build trust and relatability for your clients if you show yourself on your socials, so be brave and get on the other side of the camera. Capturing personal brand photos for
One of the toughest things that come with running a photography business is finding people or companies to hire you. Finding clients. How do you convince people that what you can do and the services you have to offer are better than what they are doing? Where do you even
With all of the talk about Instagram making its platform more about videos and reels, I thought it would be a good time to revisit the pull of social media. It seems to happen cyclically — photographers I know move from one platform to another. It’s happening now with Vero.
Art fairs are a terrific way for potential customers to view your work up close and personal. However, before jumping into this type of self-marketing scenario, there are a number of variables you should consider before committing to an art fair. Are you getting your work out there? We all
In early April, I explained the importance of using Google to market your business, including getting a search engine listing complete with testimonials from your clients. While Google is one of the most important tools you can use for getting your business known, there’s also a much more “traditional” approach that
Bridal Shows. Most photographers love to hate them. They’re tedious. They’re expensive. They waste a perfectly good Sunday afternoon that you could be spending with your family or shooting a session you are really excited about. For all the pain they cause, though, they can be excellent tools for getting
