As a former graphic and web designer, it was drilled into me early on that consistency is everything when it comes to branding. By remaining consistent, you get the same look and feel across, whether you're handing out a business card, showing off your website, passing out brochures or sending an email newsletter. Just like it's important to be consistent in our photographs, it's just as important to be consistent in our branding and marketing. Develop brand guidelines Your brand should ultimately be driven by one thing — YOU. It's up to you … [Read more...] about Photography Marketing: Consistency in branding
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Quick Tip: Make sure your watermark strikes a balance between showcasing and protecting your work
Look at your image and ask yourself what do you notice first, the image or watermark. If all you see is the watermark, it’s too large. If you have to hunt for the watermark, it’s too small. Your goal is to strike a happy balance. Showcase your image — let the quality of your work speak for itself — and the viewer will be encouraged to look for your watermark. Want to learn more? Check out this article, "How big should your watermark be?" … [Read more...] about Quick Tip: Make sure your watermark strikes a balance between showcasing and protecting your work
How to create a watermark in Lightroom Classic
Watermarks can be used for a number of reasons. One, to protect your images. While watermarks can be removed, most people won't go through the trouble of doing so if they don't have the tools. Two, the images can be used for identification purposes, especially when shared on social media. While I've never gotten a call from a prospective client that said "I saw your watermark on some photos," it's still there to make sure that the viewer knows who took the photos. There are three different types of watermarks — text, a logo or a signature. … [Read more...] about How to create a watermark in Lightroom Classic
How big should your watermark be?
It's not my intention to offend fellow photographers, but in my opinion, your watermark should be a reflection of the size of your ego. Big ego, big watermark. Little ego, little watermark. How can you strike a balance between showcasing your work and preventing someone from stealing it? Here are a few suggestions. What size should my watermark be? Look at your image and ask yourself what do you notice first, the image or watermark. If all you see is the watermark, it’s too large. If you have to hunt for the watermark, it’s too small. Your … [Read more...] about How big should your watermark be?
Creating a Business Card with Adobe Stock
(Editor's note: it's easy to use a template available on Adobe Stock to create a logo for your business as Bryan Esler shows in this article. There is one issue with using Adobe Stock or most any stock for that matter to make your business's logo, it cannot be trademarked or copyrighted. This is because the creator of the template owns the copyright already. Adobe Stock’s contributing artists retain all copyrights to their images. For more visit: https://helpx.adobe.com/stock/kb/adobe-stock-known-issues.html That said, most small businesses do … [Read more...] about Creating a Business Card with Adobe Stock
How to Create a Logo Using Adobe Stock – Updated
(Editor's note: it's easy to use a template available on Adobe Stock to create a logo for your business as Bryan Esler shows in this article. There is one issue with using Adobe Stock or most any stock for that matter to make your business's logo, it cannot be trademarked or copyrighted. This is because the creator of the template owns the copyright already. Adobe Stock’s contributing artists retain all copyrights to their images. For more visit: https://helpx.adobe.com/stock/kb/adobe-stock-known-issues.html That said, most small businesses do … [Read more...] about How to Create a Logo Using Adobe Stock – Updated
How to Create a Logo with Adobe Stock
(Editor's Note: This post has been pulled from Photofocus to be certain the information it contains is accurate for our readership. Here's a link to the updated article.) … [Read more...] about How to Create a Logo with Adobe Stock
Saving Time with Photoshop Conditional Actions
Conditional Actions have been available in Photoshop for a few versions and can save a great deal of time. The idea is that you can create a single action that calls other actions depending on a condition. One of the most popular uses of Conditional Actions in Photoshop is to add a watermark, logo or contact information to a group of images placing them differently if they are portrait or landscape orientated, here’s how; For this example I’ve chosen 8 images from the Adobe Stock collection. In Adobe Bridge I can, using the … [Read more...] about Saving Time with Photoshop Conditional Actions
Four Steps to Building Your Brand
As a photographer you should consider building and maintaining your brand. Not only will building your brand help you as far as business recognition goes but it gives you the ability to market yourself and manage your reputation both online and in your real life. Your interactions especially online build up an image of who you are presenting yourself to be. Im sure you want to be in control of that reputation. Here are four keys to building your brand. 1.Your Identity One of the first things you need to consider is defining who you are. Are … [Read more...] about Four Steps to Building Your Brand
