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Why does color cast matter?

Color cast is everywhere. Take a photo of a snowscape on a sunny day. The snow is blue, not white because it reflects the color of the sky. So this color cast is OK. What about the bride in the sparkly white dress on a beautiful grass lawn? Is green

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What is Kelvin White Balance, and How Do I Use It?

In today’s digital cameras, there are a plethora of options in terms of setting your white balance. And many photographers I talk to just set it on the Auto setting and never think twice about it. But there are major benefits to not only setting your white balance but using

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