With Small Business Saturday upon us and gift-buying season in full swing, consider Google Ads to increase awareness of your photography business. Maybe someone will buy a gift certificate for a session as a holiday present! Elements of a Google Ad There is a lot that goes into crafting a
in previous columns, I’ve discussed the importance of getting reviews, especially on platforms like Google and Facebook. So what’s the best way to do it? How do you ask for a review without sounding desperate? Why are reviews important? Reviews on both Google and Facebook are important because they help
Adobe has been hard at work trying to create mobile editing experiences for photographers on the go; maybe Photoshop Express and its new updates will make the mobile software a viable option. Being able to edit our images on devices like iPads, iPhones and other mobile devices isn’t anything new.
I recently received an email from Google+, the social media site that is was all the rage with photographers. Back when it started, I posted often and grew a following. Then something changed on the site and I didn’t quite understand it, and I quit interacting. My blog posts continued
For my very first marketing column, I wrote about how to get listed in the Google “yellow pages,” or rather, have a professional-looking listing on its search pages. While that recommendation still holds true, the process has been expanded upon recently, to hopefully ease the burden that businesses might feel
Building online visibility Visibility online is built with a bit of patience, a lot of care, good content and most of all… links. It takes a while to draw enough traffic to your website, and most of us would love to cut a corner or two and get there quicker.
For fans of the Nik Collection, big news just crossed our desk. Software maker DXO has purchased the Nik software tools from Google. They have announced plans to develop them into new products. The current tools (albeit outdated and not updated for several years) can be downloaded here for free. A
Every weekday Photofocus publishes a photograph that our curators have chosen for its impact and excellence. The creator of the image becomes the Photofocus Photographer of the Day. On Sunday the Photographer of the Week is announced. That individual is selected from the Photographer of the Day honorees from that
In the past few days since Apple’s keynote at WWDC June 5th, a bunch of articles have popped up around the web about a new image format coming to iOS. Indeed, Apple plans to fully adopt the HEIF image standard on iPhone and iPads running iOS 11. What is it,
“The new phone book’s here! The new phone book’s here!” Steve Martin’s character in “The Jerk” would croak if he knew that the physical, print phone books — while still in existence — are no longer used by “millions of people every day.” Despite this, the yellow pages are still very
Black and white photographs can be very impactful, but there’s so much more to making great black and whites than simply removing the color. In this episode, Adobe’s Bryan O’Neil Hughes is back to help us demonstrate all the great tools Lightroom has for helping us make the most of
photo by Scott Bourne Don’t miss this free educational event. We’ll be tackling how to make the best looking landscape images, from shoot to post. Join Scott Bourne and Richard Harrington for this free and informative webinar. You’ll learn how to shoot better landscape photos by exploring composition, time of
