Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage of the video the audience watched/engaged with and exactly what
Social media is an essential component of your personal brand or your business strategy. Lots of people can “do” social media, but doing it right can reap huge benefits. Here is my 5-step process to improve your social media game. Know your audience Of course you’re excited to create social
A lot of photographers I know cringe at the thought of doing an engagement session with their clients. They say it’s a pain, it’s not worth the ROI, and it’s just one more thing to add to their already too full to-do lists. I hear their concerns … but I
For years I have struggled with something that is quite silly. You see, I have a bunch of lighting equipment. Some are compact, some are larger. I seriously dislike lugging around big lights. I also seriously dislike using tiny speedlights since they aren’t typically powerful enough for my needs. So
There are many ways that we, as photographers, bring focus to the subjects of our photos. We use light and shadow, composition and focal points. One of my favorite ways of bringing focus to my subjects that isn’t one of those options is to layer found elements of the environment.
How do you go about photographing a surprise proposal photography session? How do you price them so they’re attractive to clients, yet profitable for you? Some of the popular requests we get at our studio are for surprise proposal photography sessions. We’ve found that these sessions are often very lucrative
Everyone knows that to make romantic, intimate-looking photos you need to be in a romantic kind of place. You’d better build a strong relationship with the Italian restaurant nearby so you can make great pictures — I wonder if the Mob needs a photographer …? Psych! Of course you don’t
The beauty of the career path you have chosen or the hobby you are cultivating through a passion you have is that it is wide-spread. Photography is all around the world. It comes in so many different forms. There are so many niches in the photographic business that there is
The time between Christmas and New Year’s is the biggest time of year for wedding proposals. So, with Christmas upon us, now’s the time to get ready and push packages to newly-engaged couples in your area. Here’s a few tips to get you going: Prep Social Media in Advance With
Vitreous is a great word. It’s used to describe something that looks glassy or shiny. It comes from the Latin word that means glass. I think one of the most important things you can do in your portraits is to make sure that your subjects’ eyes look alive, glassy…vitreous. The
Over the years, Facebook has changed the way its business pages work, especially in terms of engagement with your audience. Over the past few months, I’ve noticed my photography business page has suffered and is no longer getting the attention that it once had. Engagement is the name of the
Weddings are the grandest event most people will personally host in their lifetime, and a photographer’s job is to make sure it is remembered vividly. William Innes joins us this month to show us how to professionally handle these momentous events. William is a master of his craft, a Lumix
