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After being announced during Adobe MAX 2019, this morning Adobe unveiled a first look at its content attribution tool, as a part of the Content Authenticity Initiative. The tool, which aims to develop an industry standard when it comes to
Originally announced last October during Adobe MAX 2019, the Content Authenticity Initiative (CAI) is an effort by Adobe, the New York Times and Twitter to develop a content attribution solution. The goal “is to increase transparency online by giving digital
While Adobe revealed the latest updates at Adobe MAX earlier this month, they also had a sort of “one more thing,” to quote Steve Jobs. The Content Authenticity Initiative (CAI) — a partnership between Adobe, The New York Times Company
