For this last installment of my series about Facebook Ads, I had to talk about Instagram! The social media of choice when it comes to photography, Instagram should definitely be part of your marketing strategy. There are two ways to create ads on Instagram. You can either use the Ads Manager, where you can choose to create an ad for Instagram only or for both Facebook and Instagram, or you can do it in the Instagram mobile app directly, which is similar to boosting a post on Facebook. Prerequisites First, let's talk about what you need to … [Read more...] about Guide to Facebook Ads, part eight: Instagram ads
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Guide to Facebook Ads, part seven: Additional tools
In the last article about Facebook Ads, I went through how to optimize your Facebook Ads to get the best results. By now, you should have a solid strategy for your Ad Campaign and following its performance. Today, I want to talk about a few more tools that Facebook gives you to really customize your customer's experience. Offers If you're advertising a discount, a special offer or something similar, you may want to use the Offer feature. It's a great tool to market special offers and it's easy to use. There are two ways to create an offer. … [Read more...] about Guide to Facebook Ads, part seven: Additional tools
Guide to Facebook Ads, part two: The Ads Manager
Facebook's Ads Manager can be daunting, but once you know how to use it, it's a very powerful tool to advertise on the platform. It allows you to control everything about your ads and the analytics are great. In my last post, we talked about how to boost a single post. It's a good introduction to Facebook Ads, but it won't get you far. This time, we're going to get to the next level and learn to use the Ads Manager, so you can plan campaigns and implement your strategy. The Ads Manager is part of the Business Manager, which is a platform … [Read more...] about Guide to Facebook Ads, part two: The Ads Manager
