Every year, Adobe researches within Creative Cloud’s global network for insights into creative trends for the coming year.
They discovered these four key creative themes to be trending for 2023.
Psychic Waves
Prioritizing mental health continues to be a topic of interest. It’s all about finding new ways to explore spirituality, nature and wellness, including moving beyond the physical world. Adobe stock states, “Get on a new wavelength and ride through these dimensions of mesmerizing gradients and rich visual storytelling.”
This is being interpreted as adding ‘trippy’ elements and post-processing to your images. Or, set up psychedelic portrait sessions. Create a spiritual, calm vibe through eye-catching videos. Capture nature’s wonders using stunning images.
Real is Radical
Diversity is still an important focus. Also included here is recording reality. Express a goofy, behind-the-scenes moment through video or photos. Capture someone’s authentic style. Get personal with emotion-filled, close-up images.
Animals and Influencers
“Whether it be a real-life furry friend or a charming anime avatar, charismatic creatures have proven themselves to be powerful tools that attract and retain consumer interest and engagement. As a result, they have become a dominating presence in brand messaging, proliferating across sectors in the form of anime, illustrations, photography and 3D renders.”
Retro Active
“Unlike other short-lived trends, the boom in the aesthetic that references the 90s and Y2K extends far beyond fashion. From old-school flip phones to a rise in the Y2K design aesthetic, get ready for a nostalgia revival.”
The film photography trend continues, along with point-and-shoot cameras, 90s references and fashion from past eras.
Using these trends in your photography and business
If you are good at keeping up with trends, then you’ll know that using these in your own work can make it more relevant. It depends on your clients or audience, of course. Social media posts and promotions with any of these will be attention-grabbing for sure.
Check here for more details and examples of Adobe Stock’s 2023 creative trends.
