Spending the day with legendary photographer Rick Ferro was an experience filled with creativity and innovation. As he prepared for his upcoming glamour portrait class at The Texas School, we put the Smoke Ninja Pro to the test. This compact yet powerful tool added cinematic depth to our shots, enhancing
If you’re just getting started with street photography, there’s a chance that you get a lot of your ideas and inspiration from social media. There, you likely find a lot of street photography trends that may seem cool or fun to do. However, it’s important that you don’t get caught
It’s time to make your voice heard! Each week, we ask a question of our readers so we know what sort of content to produce more of. Your input helps us make Photofocus better. With spring now in full season, the transition to more temperate climes is starting to encourage
There exists a captivating phenomenon that can elevate the allure of any image. This is called the starburst effect. This enchanting visual effect occurs when light sources in a photograph, such as the sun or streetlights, appear as radiant, star-like bursts of light. Mastering the art of capturing starbursts can
The so-called Nifty Fifty lens is popular among many photographers, prized for its versatility and perspective closest to human vision. However, if you’re fond of 50mm and use it for most of your photography work, you could also be making a big composition mistake with this focal length. In the
If you missed part one, you can read it here: Big goals, fresh adventures and positive habits for 2025 As we enter the third month of 2025, now is the perfect time to pause and check in. At the start of the year, I introduced the Blueprint for Big Goals,
Soon, it’s time to photograph flowers as the spring into bloom. They are not quite hitting stride as yet in my area, so I thought I’d grab a grocery store orchid and experiment a little with studio lighting, Photoshop and some textures. Long lens While testing a new long lens
If you’re interested in travel photography, among the things you’ve probably thought about is the risk of creating forgettable images — travel snaps that have been taken over and over ad nauseam. The quick fix to this is to avoid the usual locations, angles, and compositions that we see on social
In this photography business guide, we’ll be discussing brand identity tools and how they are used to align your brand and ensure you are not confusing potential customers. Let’s dive in. Brand identity tools When it comes to branding your photography business, it’s important to understand the two components of
As photographers, we strive to provide our clients with stunning albums, wall art, and prints that showcase their memories beautifully. But what if you could maximize every print order without raising your prices or making extra investments? With Fundy Direct Credit, you can turn your client’s deposit into an instant
While most photographers rely on autofocus (even the pros), sometimes autofocus isn’t the right tool. You may find yourself needing to use manual focus. Perhaps your camera keeps latching onto the wrong object. Or perhaps using the autofocus assist lamp is drawing too much attention as you try to shoot
Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage of the video the audience watched/engaged with and exactly what
