A ThinkTAP company
We shoot digital. We shoot a lot. Often way too much. Hey, that’s the beauty of it, right? One shot or a thousand shots cost the same if your memory card is good. But is that really true? Aside from
Less than four weeks to go, but plenty of opportunities 1. Those last-minute gift ideas There’s a time in September/October when we send out “Christmas gifts alerts” — those e-mails that remind your current clients that this would be the
I’ve been traveling again, and as usual when the schedule becomes tight, time for certain things flies out of the window and we find ourselves having to make decisions about what we really need to do and what can be
8 killer tips to work smarter, be more productive and conquer a myth There’s days and there’s DAYS. Those days that are so full we almost dread them from the moment we wake up in the morning. How did we
“Photography makes me feel alive. I never get tired of shooting!” “Oh, this sucks. Didn’t turn out the way I saw it!” “Trying to find my style! Aaarrgghhhhh this is so difficult.” “If I think of my hard drive and
We all get there, sooner or later We all get there, sooner or later. We start our business, we make photos, we get clients. We make more photos. We get more clients. Then we need to market, raise our prices,
…and why it matters to your photography business We’ve all heard it. “A Michelin star restaurant is not a McDonalds, and people know the difference.” I hear it all the time when some photographers talk about their idea of a
To be or not to be, and why hybrid doesn’t work These days, there’s a lot of discussion about “shooting and burning” vs. “boutique studios.” Photographers giving away all the digital files, while others guard them with their lives and
Why this is a really dangerous question. You just started in photography. You set up your business a year ago and clients are not banging on your door to reserve sessions. You realize you need to make some money or
Why a regular clean-up is recommended We’ve been looking at websites for some time now (if you haven’t followed, put my name in the search box and fish out the articles – they’re still wriggling), and you got the gist
Building online visibility Visibility online is built with a bit of patience, a lot of care, good content and most of all… links. It takes a while to draw enough traffic to your website, and most of us would love
Click here to read part one. Blogging is not a dirty word Being visible, in a web that grows at incredible speed and offers everything you can think of and stuff that you can’t even imagine in your wildest dreams,
8 killer tips to work smarter, be more productive and conquer a myth There’s days and there’s DAYS. Those days that are so full we almost dread them from the moment we wake up in the morning. How did we
“Photography makes me feel alive. I never get tired of shooting!” “Oh, this sucks. Didn’t turn out the way I saw it!” “Trying to find my style! Aaarrgghhhhh this is so difficult.” “If I think of my hard drive and
We all get there, sooner or later We all get there, sooner or later. We start our business, we make photos, we get clients. We make more photos. We get more clients. Then we need to market, raise our prices,
…and why it matters to your photography business We’ve all heard it. “A Michelin star restaurant is not a McDonalds, and people know the difference.” I hear it all the time when some photographers talk about their idea of a
To be or not to be, and why hybrid doesn’t work These days, there’s a lot of discussion about “shooting and burning” vs. “boutique studios.” Photographers giving away all the digital files, while others guard them with their lives and
Why this is a really dangerous question. You just started in photography. You set up your business a year ago and clients are not banging on your door to reserve sessions. You realize you need to make some money or
Why a regular clean-up is recommended We’ve been looking at websites for some time now (if you haven’t followed, put my name in the search box and fish out the articles – they’re still wriggling), and you got the gist
Building online visibility Visibility online is built with a bit of patience, a lot of care, good content and most of all… links. It takes a while to draw enough traffic to your website, and most of us would love
Click here to read part one. Blogging is not a dirty word Being visible, in a web that grows at incredible speed and offers everything you can think of and stuff that you can’t even imagine in your wildest dreams,
Ten vital tips to give them a different spin, part two Looking for part one? Click here to start reading. Here’s a few more tips — some for my geeky side as well. 6. Pack light You don’t have to take
How to be visible on the web You have your website up, your branding sorted out, your logo is cool, your colors are gorgeous and it’s all spanking new and glittery. It looks just like you and totally represents you,
Ten vital tips to give them a different spin Family vacations. Late night packing, last minute checks, car trips, crowded stations, airport check-in queues, cranky kids. But of course it’s all worth it. We get to our destination and some days
