We shoot digital. We shoot a lot. Often way too much. Hey, that’s the beauty of it, right? One shot or a thousand shots cost the same if your memory card is good. But is that really true? Aside from the fact that I remember my fashion editorial days, when
Less than four weeks to go, but plenty of opportunities 1. Those last-minute gift ideas There’s a time in September/October when we send out “Christmas gifts alerts” — those e-mails that remind your current clients that this would be the best time to print that album or create that cluster
I’ve been traveling again, and as usual when the schedule becomes tight, time for certain things flies out of the window and we find ourselves having to make decisions about what we really need to do and what can be set aside for a few extra days — until we
8 killer tips to work smarter, be more productive and conquer a myth There’s days and there’s DAYS. Those days that are so full we almost dread them from the moment we wake up in the morning. How did we get to this? Why am I late with everything? But
“Photography makes me feel alive. I never get tired of shooting!” “Oh, this sucks. Didn’t turn out the way I saw it!” “Trying to find my style! Aaarrgghhhhh this is so difficult.” “If I think of my hard drive and all the courses and videos I bought? Embarrassing.” Let’s face
We all get there, sooner or later We all get there, sooner or later. We start our business, we make photos, we get clients. We make more photos. We get more clients. Then we need to market, raise our prices, find new products. We offer prints. We up our service.
…and why it matters to your photography business We’ve all heard it. “A Michelin star restaurant is not a McDonalds, and people know the difference.” I hear it all the time when some photographers talk about their idea of a “boutique business” and how clients should understand the difference between
To be or not to be, and why hybrid doesn’t work These days, there’s a lot of discussion about “shooting and burning” vs. “boutique studios.” Photographers giving away all the digital files, while others guard them with their lives and would never part with anything less than a fine art
Why this is a really dangerous question. You just started in photography. You set up your business a year ago and clients are not banging on your door to reserve sessions. You realize you need to make some money or you’ll end up homeless, and agonise to make a price
Why a regular clean-up is recommended We’ve been looking at websites for some time now (if you haven’t followed, put my name in the search box and fish out the articles – they’re still wriggling), and you got the gist of how to build one and make it visible, and
Building online visibility Visibility online is built with a bit of patience, a lot of care, good content and most of all… links. It takes a while to draw enough traffic to your website, and most of us would love to cut a corner or two and get there quicker.
Click here to read part one. Blogging is not a dirty word Being visible, in a web that grows at incredible speed and offers everything you can think of and stuff that you can’t even imagine in your wildest dreams, is no walk in the park — and if you
