Warp-speed your culling in Lightroom
Fabrizia Costa
We shoot digital. We shoot a lot. Often way too much. Hey, that’s the beauty of it, right? One shot or a thousand shots cost the same if your memory
REVIEWS
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Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is all about deep shifts in perspective, seeing things with new eyes, and thinking outside the box. If you’re a professional wedding or portrait photographer, you can join her free Outside the Box Evolution group on Facebook.
Five quick ideas to grow your business before Christmas
Fabrizia Costa
Less than four weeks to go, but plenty of opportunities 1. Those last-minute gift ideas There’s a time in September/October when we send out “Christmas gifts alerts” — those e-mails
How to work less and achieve more
Fabrizia Costa
I’ve been traveling again, and as usual when the schedule becomes tight, time for certain things flies out of the window and we find ourselves having to make decisions about
How to make peace with TIME
Fabrizia Costa
8 killer tips to work smarter, be more productive and conquer a myth There’s days and there’s DAYS. Those days that are so full we almost dread them from the
Closing the gap
Fabrizia Costa
“Photography makes me feel alive. I never get tired of shooting!” “Oh, this sucks. Didn’t turn out the way I saw it!” “Trying to find my style! Aaarrgghhhhh this is
How to run your one-man band with a SWAT team
Fabrizia Costa
We all get there, sooner or later We all get there, sooner or later. We start our business, we make photos, we get clients. We make more photos. We get
Why you know about Michelin stars
Fabrizia Costa
…and why it matters to your photography business We’ve all heard it. “A Michelin star restaurant is not a McDonalds, and people know the difference.” I hear it all the
How deliberate is your business model?
Fabrizia Costa
To be or not to be, and why hybrid doesn’t work These days, there’s a lot of discussion about “shooting and burning” vs. “boutique studios.” Photographers giving away all the
Am I good enough?
Fabrizia Costa
Why this is a really dangerous question. You just started in photography. You set up your business a year ago and clients are not banging on your door to reserve
How to keep your website smelling fresh
Fabrizia Costa
Why a regular clean-up is recommended We’ve been looking at websites for some time now (if you haven’t followed, put my name in the search box and fish out the
Showing up where it matters, part three
Fabrizia Costa
Building online visibility Visibility online is built with a bit of patience, a lot of care, good content and most of all… links. It takes a while to draw enough
Showing up where it matters, part two
Fabrizia Costa
Click here to read part one. Blogging is not a dirty word Being visible, in a web that grows at incredible speed and offers everything you can think of and
Rock Your Vacation Family Photos This Year, Part Two
Fabrizia Costa
Ten vital tips to give them a different spin, part two Looking for part one? Click here to start reading. Here’s a few more tips — some for my geeky side
Showing up where it matters
Fabrizia Costa
How to be visible on the web You have your website up, your branding sorted out, your logo is cool, your colors are gorgeous and it’s all spanking new and
Rock your vacation family photos this year, part one
Fabrizia Costa
Ten vital tips to give them a different spin Family vacations. Late night packing, last minute checks, car trips, crowded stations, airport check-in queues, cranky kids. But of course it’s all
It’s Not About You
Fabrizia Costa
Everyone clicks on the About page. Don’t you? That’s how I realized that About pages are not all the same, and some are way better than others. But what makes
What Happens in Your Next 30 Days?
Fabrizia Costa
July just started. It’s a busy month for most photographers, and this one will be no different. Last year, was it better or worse? More work, less work? It’s likely
Your Homepage and the First Five Seconds in Your Clients’ Lives: Part 2
Fabrizia Costa
Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is
Your Homepage and the First Five Seconds in Your Clients’ Lives
Fabrizia Costa
Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is
Why Your Story is the Center of the Universe
Fabrizia Costa
Very few products can stand on the strength of their packaging without an identifying brand. The opening image above is a good example. This article takes a hard look at
Get Out of the Shark Pool
Fabrizia Costa
Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is