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Warp-speed your culling in Lightroom

We shoot digital. We shoot a lot. Often way too much. Hey, that’s the beauty of it, right? One shot or a thousand shots cost the same if your memory

How to work less and achieve more

I’ve been traveling again, and as usual when the schedule becomes tight, time for certain things flies out of the window and we find ourselves having to make decisions about

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How to make peace with TIME

8 killer tips to work smarter, be more productive and conquer a myth There’s days and there’s DAYS. Those days that are so full we almost dread them from the

Closing the gap

“Photography makes me feel alive. I never get tired of shooting!” “Oh, this sucks. Didn’t turn out the way I saw it!” “Trying to find my style! Aaarrgghhhhh this is

Why you know about Michelin stars

…and why it matters to your photography business We’ve all heard it. “A Michelin star restaurant is not a McDonalds, and people know the difference.” I hear it all the

How deliberate is your business model?

To be or not to be, and why hybrid doesn’t work These days, there’s a lot of discussion about “shooting and burning” vs. “boutique studios.” Photographers giving away all the

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Am I good enough?

Why this is a really dangerous question. You just started in photography. You set up your business a year ago and clients are not banging on your door to reserve

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How to keep your website smelling fresh

Why a regular clean-up is recommended We’ve been looking at websites for some time now (if you haven’t followed, put my name in the search box and fish out the

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Showing up where it matters, part three

Building online visibility Visibility online is built with a bit of patience, a lot of care, good content and most of all… links. It takes a while to draw enough

Showing up where it matters, part two

Click here to read part one. Blogging is not a dirty word Being visible, in a web that grows at incredible speed and offers everything you can think of and

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Showing up where it matters

How to be visible on the web You have your website up, your branding sorted out, your logo is cool, your colors are gorgeous and it’s all spanking new and

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It’s Not About You

Everyone clicks on the About page. Don’t you? That’s how I realized that About pages are not all the same, and some are way better than others. But what makes

What Happens in Your Next 30 Days?

July just started. It’s a busy month for most photographers, and this one will be no different. Last year, was it better or worse? More work, less work? It’s likely

Get Out of the Shark Pool

Editor’s Note: Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is