What-Causes-Memory-Card-to-Corrupt-featured

Your memory card can be the most important piece of gear on a shoot. It stores the one thing that can get you paid…but what do you do if it becomes corrupt? I’ve had a bunch of memory devices become corrupt; a brand-new CF card while shooting HDR and portraits on Zuma Beach in California, […]

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Lighting Dark Skin

Portraits of people with white or Caucasian skin are defined by the shadows. Darker skin–African American, Asian, Hispanic, Indian and Native American are shaped by highlights. Source of Illumination & Fill Panel This portrait of Shawn is lit with a three foot Chimera Octa Plus light bank powered by a Dynalite Studio Head electronic flash […]

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Elinchrom

Elinchrom of Renens, Switzerland announced today that it is breaking ties with Manfrotto in order to handle the distribution of its professional electronic flash systems directly in the United States. According to an emailed press release today Elinchrom President Chris Whittle noted, “As the U.S. photography market continues to grow and evolve across the professional […]

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Lumix GH4, Leica Nocticron 42.5mm f/1.2 lens, f/3.2, 1/50s, ISO 1000. Crank the ISO and extend battery life.

One of the best reasons to go to trade shows is to get your hands on new gear. I’m not talking about the latest camera or lens from Nikon or Canon–you can hold that and try it on at the camera store any time you want. No, the best gear to get your hands on […]

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IMG_0025

It isn’t very often that I switch camera systems.  Especially after I’ve spent more than $10,000 of my precious life-sustaining money on crap and gear combined with more time than a grad student would study just to learn how to use it all. My photography career changed ever since, um… I wanted it to change. Part […]

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battery

While GoPro cameras offer awesome point of view shots, they don’t have the best battery life.  I went into the test labs to see which battery lasted the longest.  Learn how close the third party (and much cheaper) batteries were to the expensive GoPro batteries.  This tutorial will help you decide which battery is best […]

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mcnally_ppe_show.040

Editor’s Note: We’d like to welcome Joe McNally to Photofocus.  While Joe’s a busy guy, he’ll be making some posts here from time to time.  Please give a warm welcome to Joe and encourage him by leaving feedback on the article and sharing it with your friends. It Started with a Shimmer… Actually, a shimmer […]

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