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A photo is an experience, not an object. A snapshot is a commodity. Anyone with a phone these days can take a selfie and call it a “photo.” In order to differentiate from the crowds, we photographers must become visual storytellers. We must make the photo an experience. If you are trying to make a […]

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Publisher: The following story touches on some sensitive topics. At Photofocus we recognize the photography community has many views.  Comments on this article are accepted, but will be moderated. On December 20th, 2013 I was working from a local coffee shop minding my own business. Suddenly, social media began blowing up with unexpected news. The US […]

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A quick reminder, our next  Google+ Hangout for photographers is today! It’s Mind Your Own Business cohosted by Skip Cohen  of Skip Cohen University. You can sign up here for free. Today we’re joined by photographer (and founder of Now I Lay Me Down to Sleep founder) Sandy Puc.  We’ll explore Milestones to Building a Successful Business and Increasing Revenue. […]

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Join us for our newest Google+ Hangout for photographers — Mind Your Own Business.  This event is produced in partnership with Skip Cohen University and LensRentals.com. Sign up here. This month’s topic is Milestones to Building a Successful Business and Increasing Revenue. We’re joined by Sandy Puc, one of the world’s premier portrait photographers. She holds the prestigious titles of Print Master and […]

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Editor’s Note:  This is a guest post from Roger Cicala of LensRentals.com I suspect I’ll never be on any manufacturer’s “early review copy” list for new lenses. There are already plenty of good early lab reviews on the eagerly awaited Sigma 50mm f/1.4 Art lens our there. So when we received our first Sigma 50 f/1.4 […]

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One of the toughest things to learn in the photography industry is to learn how to value yourself. Going through art and photography school it was practically blasphemous to even hint at turning your work into profit and would surely get you dirty looks, low marks, and the wrath of the department chair. “You should […]

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Art is an expression. We create things because we feel something inside of us that just has to make something, find beauty, and then sit back and admire it in all its glory. The most difficult thing about creating is knowing when to stop, knowing when your sculpture or photograph or painting is finished. In our […]

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