One of the biggest challenges for those who enjoy making landscape and architectural photographs is to locate and acquire the ideal wide-angle lens for the job. While no amount of gear is a replacement for experience and skill, we invariably learn as we go that certain projects will call for a solution beyond our existing […]

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Don’t miss our next Google Hangout. The event is Monday, July 28, 2014.  It’s absolutely free to attend thanks to LensRentals.com. It starts at 7PM Eastern/4PM Pacific. We also have one ticket to give away to Photoshop World to an attendee. Must be present to win. Join Skip Cohen, Richard Harrington, and Guest Kevin Kubota. They’ll explore practical advice for professional […]

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It’s weird that photographers spend years or even a whole lifetime, trying to capture moments that added together, don’t even amount to a couple of hours.

- James Lalropui Keivom


As I was photographing a Cross Country race, we were hit by a heavy Florida rain storm. Luckily I had shelter under a tarp. I watched the high school kids performed like true athletes, they didn’t let rain or a mud filled track slow them down. I wasn’t about to let a rain storm deprive […]

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We’ve featured him as our LensRentals Photographer of the Week and his incredible portfolio was quite a hit to the Photofocus community.  And to add some “wow” to his name, our friends at SmugMug just put together an incredible film that showcases the hardships against the elements that Chris Burkard must take to get his perfect […]

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Photography is not about the camera. It’s not even about the beautiful images we create. It is about telling powerful stories. Photography is a tool for creating awareness and understanding across cultures, communities, and countries; a tool to make sense of our commonalities in the world we share.

- Ami Vitale

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“Emotion or feeling is really the only thing about pictures I find interesting. Beyond that it is just a trick.”

Christopher Anderson


“The true mystery of the world is the visible, not the invisible”

Oscar Wilde



This definition of a real photographer: “full time PRO with a real brick and mortar studio who makes 100% of his income taking pictures not selling crap to other photogs“was a response to a tweet about my fellow Photofocus contributor Nicole Young. First, here’s some context. Nicole wrote a very thorough and useful “how to” […]

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While we’ve been sitting high on the best-sellers list for Photography books, we’ve heard from several of you asking how to get our new Lightroom book.  Well, there’s two ways to get the book. The book is free until August 1 thanks to Mosaic Archive.  Mosaic commissioned the team at Photofocus to create the best eBook on the […]

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I can’t tell you how many pictures I’ve missed, ignored, trampled, or otherwise lost just ‘cause I’ve been so hell bent on getting the shot I think I want.

— Joe McNally


Double Exposure is catching on as quite the artistic trend.  Whether it’s digital or analog, the process of double exposing your frame always makes for an interesting and beautiful mix of emotion.  And our friends over at ViewBug had a great contest for double exposures, and the top 26 were quite fantastic. “Spirit Within” by elyktra […]

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If you are out there shooting, things will happen for you. If you’re not out there, you’ll only hear about it.

– Jay Maisel

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Did you miss yesterday’s Google Hangout?  Matthew Jordan Smith joined us to discuss the importance of personal projects. We learned practical advise for all photographers as well as insight into Smith’s creative process. He shared his new project, Future American President. https://www.youtube.com/watch?v=B1QiqmJTjYw If you’d like to support Smith’s project, you can visit its Indiegogo page — YOUR CHILD’S […]

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One of my favorite ways to make a break from the normal daily routine is to grab the kids and a GoPro Hero and head for the hills in search of water. Fortunately, here in the Blue Ridge mountains of SW Virginia this is but a matter of choosing a direction and within minutes we’re […]

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My photography is a reflection, which comes to life in action and leads to meditation. Spontaneity – the suspended moment – intervenes during action, in the viewfinder.