Last week, Facebook announced plans to change its News Feed algorithm. As with any change that Facebook makes, this was met with some backlash from its users — even before it's been initiated. Usually, I'm one to wait things out, but with Facebook promising to make personal content more important than brand content, this will undoubtedly have a negative effect on brands across the platform. So, as photographers, how do we keep our Facebook pages relevant to this change? First, the Facts The news came from Mark Zuckerberg himself, writing … [Read more...] about Photography Marketing: Preparing for Facebook’s New News Feed Algorithm
This past summer, I had a first-time experience in dealing with negativity on social media. I had contacted someone via email that had used my photograph without asking, in an article that was bashing the client for whom I made the photograph. After reaching out to the infringer, I was attacked on Facebook for photographing for my client. The negativity piled up on that post by a few of his friends, so eventually, I addressed it. What came next was unexpected. It actually ended up benefiting me rather than the person who attacked … [Read more...] about Photography Marketing: Responding to Negativity on Social Media
With the marketing and social marketplace changing on what seems like a daily basis, it's easy to get overwhelmed and think you have to be active on every platform imaginable. It's great to have profiles on Facebook, Twitter, Instagram, Google Plus, Flickr, Instagram, 500px, LinkedIn, MySpace (wait, MySpace?!?)... You get the idea. There are a ton of networks out there that can help achieve your marketing goals. But you should only be active on those networks that positively impact you and your business. A Case Study: Google Plus Back in … [Read more...] about Photography Marketing: Be Everywhere — But Only Where it Counts
Let's face it — as photographers, we have to spend a ton of time on social media sharing our images. But depending on the platform, it's not as easy as just clicking the "Upload" button. Different social networks recommend different image sizes, in order to make your photos look as best as possible. While every social network compresses uploaded images somewhat, the amount your image is effected is often based on the size you upload at, as well as some additional factors, like compression and converting to different color … [Read more...] about Photography Marketing: Upload Pixel-Perfect Images on Social Media
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Over the years, Facebook has changed the way its business pages work, especially in terms of engagement with your audience. Over the past few months, I've noticed my photography business page has suffered and is no longer getting the attention that it once had. Engagement is the name of the game here. And there's a few tricks in order to help boost your numbers on the world's most popular social network. Post Regularly It's important that you put something on your Facebook page on a regular basis. This can be daily, twice a day, a few … [Read more...] about Photography Marketing: Rethinking Your Facebook Strategy
After the first couple times, I was asked about how I have such good engagement on social media, I disregarded the questions because I didn’t feel like my social media following was that big of a deal. Many other’s have much more followers and engagement, or so I thought. When one of my friends who runs several Instagram accounts with thousands of followers asked me how my engagement was so high, I literally looked at her confused. I admired her following. Then when my followers started asking me advice on what I do, I actually ignored their … [Read more...] about How to up your social media engagement
If you've uploaded to Facebook, you may have noticed that Facebook does something funky with the pictures that you post. With 350+ million pictures being uploaded every day, it is no surprise that Facebook wants to save on bandwidth and costs. The Problem. Photographers know that the images uploaded to Facebook tend to look like junk, especially after they've gone through hours of editing (or have spent money for someone to retouch their images). Even clients get a little crazy when the images they upload-- those wonderful family pictures … [Read more...] about Make Facebook Display Your Photos in the Highest Quality!
Are you new to IFTTT? Then check out this article For my two photography businesses, I have about 9 billion different social media services, profiles, portfolio sites, and websites. Well, maybe 9 billion is a slight exaggeration. But, just keeping up with your online presence can turn into a full-time job. I would rather be spending time with my family and going out to take a photo or two, than basking in the glow of my computer screen. Whether you are new to IFTTT.com (IF This, Then That), or have been using it for a while, these applets … [Read more...] about IFTTT for Photographers – Part 3: Managing Your Social Media
Contributing article by Armando J. Pérez-Carreño In today's crowded online world, a good social presence can make or break you. Here are five tips every photographer should consider to run an effective Facebook campaign. So, you decided to become a photographer right? That's great! What's your focus (pun intended)? But really, the very first thing you have to do is find a niche or target market to focus your efforts on. 1. Own your niche You can't imagine the number of entrepreneurs that come to me and say their service "is for … [Read more...] about 5 Things Every Photographer Should Know About Facebook
Fellow Photocus author Rod Harlan suggested to “Mention Others To Get More Traffic” on social media in an article he wrote. That’s great advice. By simply tagging people in a photo or mentioning them in your Facebook post, you open the door for others to see what you wrote. But what if you’re the one being tagged by a friend and they post an extreme point of view different from your own? Your friends may think you posted it on your timeline and think you have the same views. Here’s how to fix this potential problem and take control of … [Read more...] about Take Control of Facebook’s Timeline
Facebook has strongly embraced virtual reality in recent times and has made another move to advance the immersive visual content. By integrating interactive 360º images to the already supported 360º video, they are encouraging people to create and share such images. What kind of 'interactivity' am I writing about here? Please click here to see an image where you can drag your mouse (computer) or move your mobile device to see in any direction: For most people using Facebook, it’s an opportunity to view or experience locations in a … [Read more...] about Immersive Panoramas right in your Facebook Newsfeed!
Facebook, despite all its ups and downs, has become a part of our lives. It's become a source of education, advertising, entertainment, and social/family connection! So with that in mind, I thought it'd be great to share with you a way to help make your Facebook experience a little more manageable! The problem i'm sure we've all encountered, is the sheer volume of spammy, offensive, and incredibly bad fake-fact content posts that plague our news feed. That along with with the pay-to-see business model that Facebook uses to make actual … [Read more...] about How To Optimize Your Facebook News Feed
Editor's Notes: This is a followup article on the new changes that are pending to Facebook that affect photographers (). At Photofocus, we do not offer legal advice and suggest that you consult with professional groups like ASMP or discuss with your own lawyer. Social media terms of service are a huge discussion for media creators. Recently, Facebook updated their terms effective January 1, 2015 which bring more transparency to how they're collecting and using information. The newly-introduced explains: What others see about you How others … [Read more...] about Facebook’s Privacy Terms for 2015
Some of you aren't regular listeners to our podcast. The changes to Facebook have many concerned, so we excerpted this interview so you can listen to these important opinions. Is the problem real? Yep... even the f If you post photos to Facebook, be sure to listen. Photographers are giving up even more rights by posting to the social network. We went straight to the top to get a leading legal expert. Terry Hart, the Director of Legal Policy for the Copyright Alliance breaks through the hype and rumors and walks us through the real … [Read more...] about What You’re Giving Up When You Post to Facebook
Here is the new podcast feed: feed://feeds.feedburner.com/photofocuspodcast Get the show here or get it on iTunes This week's show is a triple scoop of goodness. We've got three interviews to satisfy your creative, technical, and business needs. Join hosts Rich Harrington and Melissa Niu for interviews with important thought leaders. First up, Rich talks with Tamara Lackey who is a professional photographer, speaker, and author. She focusses on lifestyle photography, from childrens portraits to celebrity portraits. Tamaras work has been … [Read more...] about Photographers Tamara Lackey & Joel Grimes plus Facebook’s New Policy — Photofocus Podcast 9/15/13