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It’s our birthday, and we want to celebrate with you! Check out our 21st birthday contest and win a free photo toolbox just by entering. We’ll have prizes every month, plus a grand prize which includes a new camera! This month, we’re giving away a studio lighting kit from B&H. Learn more and enter to win >
You know how to become a photographer, right? Step one: Buy a camera. Step Two: Launch a Facebook business page. We joke about it, but it’s true that a Facebook
Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of
After a week full of Black Friday and other holiday deals, we kicked off December with some great content to enhance your photography this winter! Michele Grenier kicked it off,
Yep, you read it right folks: a couple weeks ago, Facebook decided to delete my freakin’ professional photography business page. ALL. OF. IT. For the SECOND time within a year.
My guest is a well respected Photoshop tutor and photo editor Andrew Kavanagh, who hosts one of the most successful Facebook groups with close to a half million members. Topics
There is a Facebook post from a photographer that has gone viral. With 1,300 comments and 208,000 shares, I think this post is just getting started. The post actually made
The world of social media can be an interesting place. Every few weeks, I see a hoax on various social platforms — mainly Facebook and Instagram — about how changes
We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that
Virtual Tours are a quickly growing area of opportunity for photographers. Local businesses can share what it’s like to visit their facilities with Google and other platforms. In this multipart
Would you like to engage with like-minded photographers? Then join our Facebook readers group. Comment on articles with longer discussions Share your photos (and maybe even be featured on Photofocus)
For this last installment of my series about Facebook Ads, I had to talk about Instagram! The social media of choice when it comes to photography, Instagram should definitely be
In the last article about Facebook Ads, I went through how to optimize your Facebook Ads to get the best results. By now, you should have a solid strategy for
It’s time for another installment of my Guide to Facebook Ads! So far, you’ve learned about the basics of ads, discovered the Ads Manager interface, learned how to create a
Last week, we talked about the Facebook Pixel and how to set it up. Now that you’re all set up and that you know how to run ad campaigns, it’s
So far in this Guide to Facebook Ads, you’ve learned about the basics of ads, discovered the Ads Manager interface and learned how to create a campaign from scratch. You’re now set
It’s time for part three of my guide to Facebook Ads! After covering the basics of boosting a post and the Ads Manager, let’s dive into creating your first campaign.
Let’s be honest, you’re slightly misled by the title of this. Kinda, sorta. OK, here is the truth. I am about to tell you the absolute best time to post
Facebook’s Ads Manager can be daunting, but once you know how to use it, it’s a very powerful tool to advertise on the platform. It allows you to control everything
in previous columns, I’ve discussed the importance of getting reviews, especially on platforms like Google and Facebook. So what’s the best way to do it? How do you ask for a
As photographers, we spend a lot of time sharing our images and trying to market ourselves on social media. It’s no secret that we spend about 20% of our time
Editor’s Note: We welcome Scott Wyden Kivowitz to the Photofocus team. Scott is a father and photographer whose dedication to teaching photographers comes through in a straightforward and no fluff style. Scott is
