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Step up your social media game with these five steps
Social media is an essential component of your personal brand or your business strategy. Lots of people can “do” social...
Video requirements for social media
Congratulations, you produced a nice video for social media! Now, what format and specs do you need so your video...
Portrait Tips: Listen, it’s about your Facebook page …
You know how to become a photographer, right? Step one: Buy a camera. Step Two: Launch a Facebook business page....
Three ways to improve video engagement
Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called...
Weekly Wrap-Up: December 1-7, 2019
After a week full of Black Friday and other holiday deals, we kicked off December with some great content to...
Facebook just deleted my business account … for the second time!
Yep, you read it right folks: a couple weeks ago, Facebook decided to delete my freakin' professional photography business page....
InFocus Interview Show: Hosting a successful Facebook group with Andrew Kavanagh
My guest is a well respected Photoshop tutor and photo editor Andrew Kavanagh, who hosts one of the most successful...
Wedding photography fail, or how to be a professional
There is a Facebook post from a photographer that has gone viral. With 1,300 comments and 208,000 shares, I think...
No, Instagram isn’t about to use your photos against you
The world of social media can be an interesting place. Every few weeks, I see a hoax on various social...
Don’t rely on Facebook praise
We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could...
Virtual Tours: Publishing VR and 360˚ content to Facebook
Virtual Tours are a quickly growing area of opportunity for photographers.  Local businesses can share what it's like to visit...
Join the Photofocus reader’s group on Facebook
Would you like to engage with like-minded photographers?  Then join our Facebook readers group. Comment on articles with longer discussions...

Video requirements for social media

Congratulations, you produced a nice video for social media! Now, what format and specs do you need so your video upload is accepted and looking its best on each social media channel? I’ll guide you through requirements for the major

Read More

Three ways to improve video engagement

Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage

Read More

Weekly Wrap-Up: December 1-7, 2019

After a week full of Black Friday and other holiday deals, we kicked off December with some great content to enhance your photography this winter! Michele Grenier kicked it off, showing how to get perfect exposure with the Illuminati light

Read More

Don’t rely on Facebook praise

We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that praise. Here’s why it’s important not to rely on Facebook

Read More

Virtual Tours: Publishing VR and 360˚ content to Facebook

Virtual Tours are a quickly growing area of opportunity for photographers.  Local businesses can share what it’s like to visit their facilities with Google and other platforms. In this multipart series, we’ll learn about the process. Let’s learn about publishing VR

Read More

Join the Photofocus reader’s group on Facebook

Would you like to engage with like-minded photographers?  Then join our Facebook readers group. Comment on articles with longer discussions Share your photos (and maybe even be featured on Photofocus) Submit story ideas Pitch us on guest posts Interact with

Read More

Three ways to improve video engagement

Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage

Read More

Weekly Wrap-Up: December 1-7, 2019

After a week full of Black Friday and other holiday deals, we kicked off December with some great content to enhance your photography this winter! Michele Grenier kicked it off, showing how to get perfect exposure with the Illuminati light

Read More

Don’t rely on Facebook praise

We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that praise. Here’s why it’s important not to rely on Facebook

Read More

Virtual Tours: Publishing VR and 360˚ content to Facebook

Virtual Tours are a quickly growing area of opportunity for photographers.  Local businesses can share what it’s like to visit their facilities with Google and other platforms. In this multipart series, we’ll learn about the process. Let’s learn about publishing VR

Read More

Join the Photofocus reader’s group on Facebook

Would you like to engage with like-minded photographers?  Then join our Facebook readers group. Comment on articles with longer discussions Share your photos (and maybe even be featured on Photofocus) Submit story ideas Pitch us on guest posts Interact with

Read More

Enter to win an Olympus camera and lens, plus much more!

It’s our birthday, and we want to celebrate with you! Check out our 21st birthday contest and enter to win a new camera, Drobo 8D, X-Rite calibration tools, Xpozer prints, Skylum software and more!

Plus, by entering you’re automatically eligible to win one of our monthly prizes. This month we’re giving away an Olympus OM-D E-M1 Mark III camera with a 12-100mm f/4 PRO lens!