Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage of the video the audience watched/engaged with and exactly what
Lyrak is a new photo-sharing app. Unlike Instagram, Lyrak does not have incessant ads and videos. Also, no data collection or AI training of your photos. Can it replace your Insta habit? Lyrak is a photo-sharing app Rishi Siva, founder of Lyrak, contacted us recently. He described Lyrak like this:
Who do you follow on social media? Friends, family, friends who are photographers and those who inspire you. Likely that’s what your list looks like. Who do you engage with on social media and why? I’ve been slowly going through my social media accounts and cleaning up my lists. I
Social media is an essential component of your personal brand or your business strategy. Lots of people can “do” social media, but doing it right can reap huge benefits. Here is my 5-step process to improve your social media game. Know your audience Of course you’re excited to create social
The JOBY Beamo Reel Creator Kit is an inexpensive, all-in-one kit intended for beginning content creators. It’s also very easy to use. We break down whether it could be right for you. The kit includes the PodZilla Medium mobile tripod kit, Wavo Mobile vlogging microphone, and Beamo Reel LED light.
in previous columns, I’ve discussed the importance of getting reviews, especially on platforms like Google and Facebook. So what’s the best way to do it? How do you ask for a review without sounding desperate? Why are reviews important? Reviews on both Google and Facebook are important because they help
With Instagram embracing Reels and turning into TikTok, Vero social media app looks better and better for photographers. And recently, Vero added one more reason. A brief look at Vero In many respects, the Vero app seems like, well, a better version of Instagram. They were initially launched in 2015
Most photographers are careful about the images they post on Facebook. After all, you never know when one of your photos might end up getting you in trouble. But even if you’re careful with your content, there’s still a chance that you could find yourself in Facebook jail. In this
Today, I will tell you how not to lose your Facebook account, access to your pages, or your domain name. Don’t be like me. And don’t do it all in one week! Getting booted off Facebook I lost my personal Facebook account recently, one that I’ve had since 2007. How,
The holiday season is for family, and if there’s one thing that detracts from that, it’s the necessary busy work that keeps your photography business front of mind with your clients. Scheduling social media posts can help you reclaim your time this season. It’s a part of most photography businesses’
We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that praise. Here’s why it’s important not to rely on Facebook praise and how to use it responsibly. False praise can
Looking to create awesome visuals for your social media feed? Here’s how to use negative space like a boss!
