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Three ways to improve video engagement

Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of

Weekly Wrap-Up: December 1-7, 2019

After a week full of Black Friday and other holiday deals, we kicked off December with some great content to enhance your photography this winter! Michele Grenier kicked it off,

Don’t rely on Facebook praise

We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that

Join the Photofocus reader’s group on Facebook

Would you like to engage with like-minded photographers?  Then join our Facebook readers group. Comment on articles with longer discussions Share your photos (and maybe even be featured on Photofocus)

Photography Marketing: Asking for a review

in previous columns, I’ve discussed the importance of getting reviews, especially on platforms like Google and Facebook. So what’s the best way to do it? How do you ask for a

Using video for your photography business

Editor’s Note: We welcome Scott Wyden Kivowitz to the Photofocus team. Scott is a father and photographer whose dedication to teaching photographers comes through in a straightforward and no fluff style. Scott is

Enter to win a new camera, studio lighting kit and more!

It’s our birthday, and we want to celebrate with you! Check out our 21st birthday contest and enter to win a new camera, Drobo 8D, X-Rite calibration tools, XPozer prints, Skylum software and more!

Plus, by entering you’re automatically eligible to win one of our monthly prizes. This month we’re giving away a studio lighting kit from B&H!