The world of social media can be an interesting place. Every few weeks, I see a hoax on various social platforms — mainly Facebook and Instagram — about how changes
We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that
Virtual Tours are a quickly growing area of opportunity for photographers. Local businesses can share what it’s like to visit their facilities with Google and other platforms. In this multipart
Would you like to engage with like-minded photographers? Then join our Facebook readers group. Comment on articles with longer discussions Share your photos (and maybe even be featured on Photofocus)
For this last installment of my series about Facebook Ads, I had to talk about Instagram! The social media of choice when it comes to photography, Instagram should definitely be
In the last article about Facebook Ads, I went through how to optimize your Facebook Ads to get the best results. By now, you should have a solid strategy for
It’s time for another installment of my Guide to Facebook Ads! So far, you’ve learned about the basics of ads, discovered the Ads Manager interface, learned how to create a
Last week, we talked about the Facebook Pixel and how to set it up. Now that you’re all set up and that you know how to run ad campaigns, it’s
So far in this Guide to Facebook Ads, you’ve learned about the basics of ads, discovered the Ads Manager interface and learned how to create a campaign from scratch. You’re now set
It’s time for part three of my guide to Facebook Ads! After covering the basics of boosting a post and the Ads Manager, let’s dive into creating your first campaign.
Let’s be honest, you’re slightly misled by the title of this. Kinda, sorta. OK, here is the truth. I am about to tell you the absolute best time to post
Facebook’s Ads Manager can be daunting, but once you know how to use it, it’s a very powerful tool to advertise on the platform. It allows you to control everything
in previous columns, I’ve discussed the importance of getting reviews, especially on platforms like Google and Facebook. So what’s the best way to do it? How do you ask for a
As photographers, we spend a lot of time sharing our images and trying to market ourselves on social media. It’s no secret that we spend about 20% of our time
Editor’s Note: We welcome Scott Wyden Kivowitz to the Photofocus team. Scott is a father and photographer whose dedication to teaching photographers comes through in a straightforward and no fluff style. Scott is
As business owners, it’s important that we’re active on social media. It gets our name out there and lets prospective clients more easily find us. But there are a few
Best-selling author Armando J. Pérez-Carreño suggest using a Facebook Page, not your personal profile. He says this is perhaps the biggest mistake he sees with small business owners and their Facebook marketing.
I found this infographic heartening because I’m always hearing about the devaluation of photography. But, according to this, it sounds like photos and images are still the most important tool for
Last week, I photographed a two-day conference for the State Bar of Michigan. It was filled with education seminars, an awards banquet, networking events and more. But what stood out
Need some tips to get out of a creative slump? One tip is to participate or join a Facebook group. Check out a few others tips from Andrew Kavanagh’s interview on the Infocus Interview Show.
A Facebook business page seems like business 101 for a photographer these days. You start making pictures for people, then immediately start a business page and load it with pictures and