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Social media is an essential component of your personal brand or your business strategy. Lots of people can “do” social media, but doing it right can reap huge benefits. Here is my 5-step process to improve your social media game.
Congratulations, you produced a nice video for social media! Now, what format and specs do you need so your video upload is accepted and looking its best on each social media channel? I’ll guide you through requirements for the major
You know how to become a photographer, right? Step one: Buy a camera. Step Two: Launch a Facebook business page. We joke about it, but it’s true that a Facebook page can help you grow your business. Your clients are
Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage
After a week full of Black Friday and other holiday deals, we kicked off December with some great content to enhance your photography this winter! Michele Grenier kicked it off, showing how to get perfect exposure with the Illuminati light
Yep, you read it right folks: a couple weeks ago, Facebook decided to delete my freakin’ professional photography business page. ALL. OF. IT. For the SECOND time within a year. And the worst part is, I still don’t know why!
My guest is a well respected Photoshop tutor and photo editor Andrew Kavanagh, who hosts one of the most successful Facebook groups with close to a half million members. Topics include how to pick a focus theme, ways to be
There is a Facebook post from a photographer that has gone viral. With 1,300 comments and 208,000 shares, I think this post is just getting started. The post actually made international news as well. The photographer shared a photo from
The world of social media can be an interesting place. Every few weeks, I see a hoax on various social platforms — mainly Facebook and Instagram — about how changes to the platform will negatively impact users. You’ve seen the
We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that praise. Here’s why it’s important not to rely on Facebook
Virtual Tours are a quickly growing area of opportunity for photographers. Local businesses can share what it’s like to visit their facilities with Google and other platforms. In this multipart series, we’ll learn about the process. Let’s learn about publishing VR
Would you like to engage with like-minded photographers? Then join our Facebook readers group. Comment on articles with longer discussions Share your photos (and maybe even be featured on Photofocus) Submit story ideas Pitch us on guest posts Interact with
Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage
After a week full of Black Friday and other holiday deals, we kicked off December with some great content to enhance your photography this winter! Michele Grenier kicked it off, showing how to get perfect exposure with the Illuminati light
Yep, you read it right folks: a couple weeks ago, Facebook decided to delete my freakin’ professional photography business page. ALL. OF. IT. For the SECOND time within a year. And the worst part is, I still don’t know why!
My guest is a well respected Photoshop tutor and photo editor Andrew Kavanagh, who hosts one of the most successful Facebook groups with close to a half million members. Topics include how to pick a focus theme, ways to be
There is a Facebook post from a photographer that has gone viral. With 1,300 comments and 208,000 shares, I think this post is just getting started. The post actually made international news as well. The photographer shared a photo from
The world of social media can be an interesting place. Every few weeks, I see a hoax on various social platforms — mainly Facebook and Instagram — about how changes to the platform will negatively impact users. You’ve seen the
We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that praise. Here’s why it’s important not to rely on Facebook
Virtual Tours are a quickly growing area of opportunity for photographers. Local businesses can share what it’s like to visit their facilities with Google and other platforms. In this multipart series, we’ll learn about the process. Let’s learn about publishing VR
Would you like to engage with like-minded photographers? Then join our Facebook readers group. Comment on articles with longer discussions Share your photos (and maybe even be featured on Photofocus) Submit story ideas Pitch us on guest posts Interact with
For this last installment of my series about Facebook Ads, I had to talk about Instagram! The social media of choice when it comes to photography, Instagram should definitely be part of your marketing strategy. There are two ways to
In the last article about Facebook Ads, I went through how to optimize your Facebook Ads to get the best results. By now, you should have a solid strategy for your Ad Campaign and following its performance. Today, I want
It’s time for another installment of my Guide to Facebook Ads! So far, you’ve learned about the basics of ads, discovered the Ads Manager interface, learned how to create a campaign from scratch, how to use the Facebook Pixel and
