You know how to become a photographer, right? Step one: Buy a camera. Step Two: Launch a Facebook business page. We joke about it, but it’s true that a Facebook page can help you grow your business. Your clients are
Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage
After a week full of Black Friday and other holiday deals, we kicked off December with some great content to enhance your photography this winter! Michele Grenier kicked it off, showing how to get perfect exposure with the Illuminati light
Yep, you read it right folks: a couple weeks ago, Facebook decided to delete my freakin’ professional photography business page. ALL. OF. IT. For the SECOND time within a year. And the worst part is, I still don’t know why!
My guest is a well respected Photoshop tutor and photo editor Andrew Kavanagh, who hosts one of the most successful Facebook groups with close to a half million members. Topics include how to pick a focus theme, ways to be
There is a Facebook post from a photographer that has gone viral. With 1,300 comments and 208,000 shares, I think this post is just getting started. The post actually made international news as well. The photographer shared a photo from
The world of social media can be an interesting place. Every few weeks, I see a hoax on various social platforms — mainly Facebook and Instagram — about how changes to the platform will negatively impact users. You’ve seen the
We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that praise. Here’s why it’s important not to rely on Facebook
Virtual Tours are a quickly growing area of opportunity for photographers.  Local businesses can share what it’s like to visit their facilities with Google and other platforms. In this multipart series, we’ll learn about the process. Let’s learn about publishing VR
Would you like to engage with like-minded photographers? Â Then join our Facebook readers group. Comment on articles with longer discussions Share your photos (and maybe even be featured on Photofocus) Submit story ideas Pitch us on guest posts Interact with
For this last installment of my series about Facebook Ads, I had to talk about Instagram! The social media of choice when it comes to photography, Instagram should definitely be part of your marketing strategy. There are two ways to
In the last article about Facebook Ads, I went through how to optimize your Facebook Ads to get the best results. By now, you should have a solid strategy for your Ad Campaign and following its performance. Today, I want
As you start building your own photography workflow, you’ll also start looking for tools that will make things easier and more convenient. Among these are photography accessories that help save you time and money for when you’re out shooting. These
When you set up a portrait session, whether it is for a client or family member or even if it is a creative collaboration with model and hair and makeup artist, there are certain things that I believe you need
Ever taken some photos that appear sharp on your camera’s LCD screen, but see some blurring once you look at them on your computer screen or monitor? Or, maybe you’ve noticed that you’re getting more out of focus shots. Whichever
Balancing natural light with flash isn’t complicated — once you have the ingredients and know the recipe!
I fell in love with long focal lengths from the moment I’ve started using them. Here’s why I LOVE telephoto lenses! What’s a telephoto lens? A telephoto is a lens with a 60mm focal length or more — up to
Creating posts and banners that stop the scroll has never been easier with Adobe Spark. I have recently found myself using Spark for more and more, from videos for advertising to Facebook and Eventbrite Banners and adverts. It’s simple to
If you are a portrait photographer, you have probably taken pictures of all types of people of all ages. Sometimes a challenging age group to take photos of is kids. How do you help them be comfortable on camera? In
People ask night photographers all sorts of questions. One of the most common is: What’s the scariest, creepiest place you have ever photographed? The last stop for almost 1000 souls The imposing Gothic stone structure, Moundsville Penitentiary in West Virginia,
One of the most annoying and tedious parts of any photographer’s workflow is removing dust, lint, smudges and fingerprints in post-processing. Imagine having to do that for a product photography project for, say, a hundred items with at least five
There I was, making pictures for the athletics department to use in their marketing materials when suddenly, a soccer ball soared straight into my lens and smashed my camera into my face. See, the plan was to make action pictures.
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