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How to create the ultimate matte preset
Step up your social media game with these five steps
Video requirements for social media
Portrait Tips: Listen, it’s about your Facebook page …
Three ways to improve video engagement
Weekly Wrap-Up: December 1-7, 2019
Facebook just deleted my business account … for the second time!
InFocus Interview Show: Hosting a successful Facebook group with Andrew Kavanagh
Wedding photography fail, or how to be a professional
No, Instagram isn’t about to use your photos against you
Don’t rely on Facebook praise
Virtual Tours: Publishing VR and 360˚ content to Facebook

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Three ways to improve video engagement

Engagement is my favorite metric to track, as it represents the overall performance and health of your video. Unlike so-called vanity metrics such as Views (which show the reach of your video), metrics like Audience Retention tell you the percentage

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Weekly Wrap-Up: December 1-7, 2019

After a week full of Black Friday and other holiday deals, we kicked off December with some great content to enhance your photography this winter! Michele Grenier kicked it off, showing how to get perfect exposure with the Illuminati light

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Don’t rely on Facebook praise

We all love hearing positive praise, it makes us feel good. There is nothing wrong with that, but it could cause problems if you make decisions based solely on that praise. Here’s why it’s important not to rely on Facebook

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Virtual Tours: Publishing VR and 360˚ content to Facebook

Virtual Tours are a quickly growing area of opportunity for photographers.  Local businesses can share what it’s like to visit their facilities with Google and other platforms. In this multipart series, we’ll learn about the process. Let’s learn about publishing VR

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Join the Photofocus reader’s group on Facebook

Would you like to engage with like-minded photographers?  Then join our Facebook readers group. Comment on articles with longer discussions Share your photos (and maybe even be featured on Photofocus) Submit story ideas Pitch us on guest posts Interact with

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7 Secrets To Get SHARP Photos For The Rest Of Your LIFE! - youtube

Seven secrets for nailing sharp focus each time

Ever taken some photos that appear sharp on your camera’s LCD screen, but see some blurring once you look at them on your computer screen or monitor? Or, maybe you’ve noticed that you’re getting more out of focus shots. Whichever

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Why I LOVE telephoto lenses

I fell in love with long focal lengths from the moment I’ve started using them. Here’s why I LOVE telephoto lenses! What’s a telephoto lens? A telephoto is a lens with a 60mm focal length or more — up to

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Creating posts and banners that stop the scroll

Creating posts and banners that stop the scroll has never been easier with Adobe Spark. I have recently found myself using Spark for more and more, from videos for advertising to Facebook and Eventbrite Banners and adverts. It’s simple to

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Working with Kids as Subjects - vimeo

Tips on how to work with kids as subjects

If you are a portrait photographer, you have probably taken pictures of all types of people of all ages. Sometimes a challenging age group to take photos of is kids. How do you help them be comfortable on camera? In

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The creepiest place I have ever photographed at night

People ask night photographers all sorts of questions. One of the most common is: What’s the scariest, creepiest place you have ever photographed? The last stop for almost 1000 souls The imposing Gothic stone structure, Moundsville Penitentiary in West Virginia,

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How Dust Affects Photography - youtube

Four ways dust can end up in your photos

One of the most annoying and tedious parts of any photographer’s workflow is removing dust, lint, smudges and fingerprints in post-processing. Imagine having to do that for a product photography project for, say, a hundred items with at least five

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Portrait Tips: How to get kicked in the face

There I was, making pictures for the athletics department to use in their marketing materials when suddenly, a soccer ball soared straight into my lens and smashed my camera into my face. See, the plan was to make action pictures.

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