On Monday, Adobe announced its latest campaign, capturing the concept of “play” around the world through photography. The company has teamed up with eight photographers across the world to capture the universal notion of “play” from their unique perspectives and cultures.

Below are the eight photographers Adobe is working with on the campaign, to answer what “play” means to them. How do they play in their daily lives, in their work and in their art?

Adobe is are also inviting all photographers to partake. By using Lightroom for editing, share your images on Instagram with the hashtag #CapturePlay. To learn more about the “Play” campaign and the photographers involved, check out the Adobe Blog.