If you’re a photographer who wants to show or sell your work, connect with vendors or other photographers, or even if you want to recruit help, Twitter is a powerful tool that you really can’t afford to ignore. To join is free. There’s no excuse not to give it a try. Here are 21 tips that will get you started.
1. Know your audience. Know what they want and expect from you.
2. Think small. Offer advice in bite sized posts that stick to one simple thought.
3. Be yourself. There is only one you.
4. Don’t tell us how many followers you have, who you un-followed etc. We don’t care.
5. Share links to your photos hosted on your own blog if you want to build traffic outside Twitter.
6. Don’t share your politics, religion or sex life with us. If you do you will absolutely alienate about 50% of us.
7. Remember that each Tweet must stand on its own.
8. Even though you have 140 characters to work with, try to limit Tweets to 123 characters to make room for re-tweets and modified re-tweets.
9. Don’t hold private conversations on Twitter.
10. Don’t auto-Direct Message everyone who follows you with a solicitation to follow you somewhere else or buy something or etc.
11. Do follow industry leaders, vendors and other photo-resources on Twitter that you find helpful.
12. Don’t follow porn stars, spammy accounts, etc. People (right or wrong) will subject you to guilt by association.
12. Start by listening only. Then gradually start re-tweeting powerful, impactful content. Then answer questions and lastly Tweet on your own only when you have something valuable to add to the conversation.
13. Remember that everything you say on Twitter is indexed by Google and lives forever.
14. Don’t use teen text talk on Twitter. Avoid stuff like OMG etc.
15. Don’t engage in “black-hat” techniques. Open, valuable, helpful, real content from the heart out-pulls the best SEO, Spam, etc.
16. Don’t use hashtags for anything other than local events. If you use them to market your competitors will steal them. If you use too many hashtags, Google will think you are a porn account.
17. Never, ever engage trolls. Use Twitter’s block feature. Block them without comment or notice and never look back.
18. Tweet regularly, but not too often. Most photographers find success Tweeting four to six times a day.
19. Do something unusual, novel, organic, original and you’ll get re-tweets.
20. Never put more than one link in a Tweet – NEVER!
21. Be helpful and the community will reward you. Put others before yourself. Be generous. It works.
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