Portrait Tips: Remember for yourself
Levi Sim
It’s a good idea to look back. Ten years ago I was looking at my photography idols and wondering what it’d be like to be doing this for a decade.
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Photography Marketing: The pricing conversation
Bryan Esler
I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to
Photography Marketing: It’s OK to say “No”
Bryan Esler
As I enter into 2019, I’ve begun to have to turn away some clients. While I still say “Yes” to a majority of my clients, with my busy schedule, I’ve
Portrait Tips: The Critical Time
Levi Sim
Photographs extend one instant for eternity. That’s a long time and when you’re making a portrait that will last forever, the instant most critical to your success is when your
Photography Marketing: What to Do After Losing a Client
Bryan Esler
Last week, I found out that one of my long-term clients had decided to change directions, and go with a large firm that could suit their growing media needs. While
Sunday Comics: Gimmie RAW!!!
Kevin Ames
A great big Photofocus thank you to shoppe SATIRE for today’s sadly ironic laugh.
Portrait Tips: Beware Of Parks
Levi Sim
If you’re like me, you get calls all the time to make portraits at your client’s favorite park. The trouble is that your client doesn’t think about the park as
Create Custom Emails In Lightroom
Vanelli
Using a combination of Facebook messaging, emails or text messages to inform a client their images are available for viewing can get complicated. A simple solution is to develop a consistent workflow and stick to it.
Photography Marketing: Attracting Your Ideal Client
Bryan Esler
Every photographer — whether you’re a pro of 20 years or a part-timer trying to take the next steps in your career — has an ideal client they want to work
JPEGmini – Secret Weapon of The Photographer on the Move!
David J. Crewe
Pretty much everyone reading this is all too familiar with JPEG’s and the creation of large, small, printable, social media sized, etc images for clients. If you’re like me and
Instant Replay: Running a Professional Photoshoot with Matthew Jordan Smith
Levi Sim
Did you miss Matthew Jordan Smith revealing the secrets to running a successful photography business? Then watch below and Matthew will show you the techniques he’s learned as one of
Keeping Your Clients means More Business for You
Nick Minore
In the financial world, banks spend upwards of $300 acquiring new customers. This takes into consideration marketing, phone centers, customer service, banking center staff, pens/paper/ink, etc. Keeping in mind that
Listen to What the Client Wants and Give Them What They Need
Vanelli
This short story about a photo of James Gandolfini will teach you to listen to what your client wants so you can give them what they need.
36 Hours in Pittsburgh | Tips for Packing Essential Gear
Nick Minore
What started out as a quick 36-hour trip to Pittsburgh turned into a full-scale video production to help out a friend of mine with a shoot. Luckily for me I was traveling as a one-man band and because I’m flexible, I was able to gain a new client.
Preparing for a Long Production Day
Nick Minore
Media professionals can all relate to the long production day. Whether you’re a landscape photographer waking up at zero dark thirty to capture the first light or a wedding photographer shooting from bridal prep straight through to the reception, we’ve all had those days. In the video world, I’ve had my share of long production days, especially when they’re back to back.
Managing “Uncle Bob” at Weddings
Lisa Robinson
Uncle Bobs are unavoidable at weddings. I case you don’t know what I’m referring to, an “Uncle Bob” is a person (usually a family member) at a wedding that fancies
Managing the “Pinterest” Bride
Lisa Robinson
We live in an image driven world of social media. There’s no getting around it. Today’s photographers are dealing with clients who have access to millions more “ideas of imagery”
Lightroom’s Secret Website for your Clients
Vanelli
Lightroom’s new web interface has made collaborating with clients very easy. Imagine, after a photo session, you import your images into Lightroom, make a collection of images to show your
How Client Meetings Change Everything
Lisa Robinson
A wedding photographer colleague of mine came to me the other day bummed out. She had gotten a less than stellar review on one of the bridal industry’s most used
Using Depth of Field for Effective Communication
Lisa Robinson
Recently, I photographed an engagement session that made me work a little outside of my comfort zone. If you’ve ever taken a look at my work, you’ll see that much
Work Smart, Not Hard: Securing High-Profile Clients
Photofocus Team
This is a guest post by wedding cinematographer Ray Roman, but it applies to all photographers. Ray’s currently on tour helping photographers expand their job opportunities by adding video. Lets