How I failed at my job
Michèle Grenier
I thought I understood my client’s expectations, but it turns out I just miserably failed at my job. Here’s the whole story and most importantly, how to avoid this situation
REVIEWS
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Would you dare to deliver images to a paying client that were straight out of camera?
Darren Miles
Who doesn’t edit their images today? Straight out of camera images are irrelevant! There — I said it because it’s true. There was a time when we used to judge cameras
How to start a portrait photography business: A 2020 guide
Nate Torres
Today, it’s becoming more and more common for the average person to strike out on their own as a self-starter. We’ve never had so much technology at our fingertips, and
myMeero: Studio management and inspiration in one package
Bryan Esler
Meero, a site dedicated to helping photographers explore their passion, launched the myMeero platform today — a studio management platform that the company describes is “designed to help photographers better
WTP?!
Levi Sim
Do you ever look back at pictures you’ve made and say to yourself, “What was I thinking?” Surely you’ve got some weird pictures in your catalog. Surely there are some
Portrait Tips: You’re not done until your client is gone
Levi Sim
This is what usually happens: You go to the park to meet your clients, you head to your secret portrait spot and make a bunch of great pictures, then you
Portrait Tips: Remember for yourself
Levi Sim
It’s a good idea to look back. Ten years ago I was looking at my photography idols and wondering what it’d be like to be doing this for a decade.
Photography Marketing: The pricing conversation
Bryan Esler
I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to
Photography Marketing: It’s OK to say “No”
Bryan Esler
As I enter into 2019, I’ve begun to have to turn away some clients. While I still say “Yes” to a majority of my clients, with my busy schedule, I’ve
Portrait Tips: The Critical Time
Levi Sim
Photographs extend one instant for eternity. That’s a long time and when you’re making a portrait that will last forever, the instant most critical to your success is when your
Photography Marketing: What to Do After Losing a Client
Bryan Esler
Last week, I found out that one of my long-term clients had decided to change directions, and go with a large firm that could suit their growing media needs. While
Sunday Comics: Gimmie RAW!!!
Kevin Ames
A great big Photofocus thank you to shoppe SATIRE for today’s sadly ironic laugh.
Portrait Tips: Beware Of Parks
Levi Sim
If you’re like me, you get calls all the time to make portraits at your client’s favorite park. The trouble is that your client doesn’t think about the park as
Create Custom Emails In Lightroom
Vanelli
Using a combination of Facebook messaging, emails or text messages to inform a client their images are available for viewing can get complicated. A simple solution is to develop a consistent workflow and stick to it.
Photography Marketing: Attracting Your Ideal Client
Bryan Esler
Every photographer — whether you’re a pro of 20 years or a part-timer trying to take the next steps in your career — has an ideal client they want to work
JPEGmini – Secret Weapon of The Photographer on the Move!
David J. Crewe
Pretty much everyone reading this is all too familiar with JPEG’s and the creation of large, small, printable, social media sized, etc images for clients. If you’re like me and
Instant Replay: Running a Professional Photoshoot with Matthew Jordan Smith
Levi Sim
Did you miss Matthew Jordan Smith revealing the secrets to running a successful photography business? Then watch below and Matthew will show you the techniques he’s learned as one of
Keeping Your Clients means More Business for You
Nick Minore
In the financial world, banks spend upwards of $300 acquiring new customers. This takes into consideration marketing, phone centers, customer service, banking center staff, pens/paper/ink, etc. Keeping in mind that
Listen to What the Client Wants and Give Them What They Need
Vanelli
This short story about a photo of James Gandolfini will teach you to listen to what your client wants so you can give them what they need.
36 Hours in Pittsburgh | Tips for Packing Essential Gear
Nick Minore
What started out as a quick 36-hour trip to Pittsburgh turned into a full-scale video production to help out a friend of mine with a shoot. Luckily for me I was traveling as a one-man band and because I’m flexible, I was able to gain a new client.
Preparing for a Long Production Day
Nick Minore
Media professionals can all relate to the long production day. Whether you’re a landscape photographer waking up at zero dark thirty to capture the first light or a wedding photographer shooting from bridal prep straight through to the reception, we’ve all had those days. In the video world, I’ve had my share of long production days, especially when they’re back to back.