If you use Adobe Generative Fill to process one of your photos, do you own the copyright? If you add, remove or expand your image, is it still your image?

What happens when you use Photoshop Generative Fill?

You probably have heard of Generative Fill by now. Adobe has incorporated Firefly (AI-generated art app) into Photoshop (beta). This allows you to add, remove, and extend your image by typing in text prompts. Firefly is trained on Adobe Stock’s hundreds of millions professional-grade licensed, high-resolution images. Adobe says that this makes sure that Firefly won’t generate content based on other people’s work, brands, or intellectual property. 

However, we also know that as part of Adobe’s Content Credentials feature, AI images made in Photoshop will be encoded with an invisible digital signature indicating whether it’s human-made or the product of AI.

Above: The photo on the left is a photo I created. The photo on the right has been largely expanded using Adobe Generative Fill. Do I still own the rights to this photo?

But if you add, remove, or expand your photo using Generative Fill, do you still own your image? Can you still copyright it?

Adobe Photoshop Beta Generative Fill
Adobe Photoshop (beta) Generative Fill

If someone takes your image and expands the size to create a much larger image, can they claim this as recontextualized, new art? Can they copyright that?

In 2018, The Copyright Office denied a copyright claim because the work “contained no human authorship.” They further ruled that it was made “without any creative contribution from a human actor.”

Flash forward to 2023. The Copyright Office approved a graphic novel. They concluded that a “human-authored text combined with images generated by the AI service Midjourney constituted a copyrightable work.” 

Don’t get too excited just yet. They also ruled that the individual images themselves could not be protected by copyright.

A non-human cannot own a copyright

So far, the Copyright Office is consistent in that copyrights will only be issued if the image is the product of human creativity. In fact, they state that the term “author” excludes “non-humans.”

You can read more about their rulings about artificial intelligence in the Federal Register.

The Copyright Office is currently examining “copyright law and policy issues raised by artificial intelligence (AI) technology, including the scope of copyright in works generated using AI tools and the use of copyrighted materials in AI training. After convening public listening sessions in the first half of 2023 to gather information about current technologies and their impact, the Office will publish a notice of inquiry in the Federal Register.”

Until then, it appears like it’s the Wild West. Artificial intelligence and the programs that use it are moving faster than the Copyright Office can keep up.

Photoshop (beta) – no commercial use

Please note that as of this writing, Generative Fill is not for commercial use while in the Photoshop (beta).

Opinions?

What’s your opinion? If you use Generative Fill, do you feel that you own your image? Is there a point in which you feel someone no longer owns their image? If someone expands the size of your image much larger, can you still claim ownership?