(Editor’s note: Bob Coates is a photographer whose talents stretch over many genres. Bob has authored books and articles on photography. He has presented seminars and programs from Hawaii to the Caribbean. He is Panasonic Lumix Ambassador who to stays up with the latest technology in micro four-thirds cameras. Bob is a successful commercial and fine art photographer based in Sedona, AZ with his wonderful wife, Holly, who makes it possible for him to do all he does in the industry.) The subject of monetizing personal projects is near and dear … [Read more...] about Monetizing personal projects — the musician
Being a photographer obviously implies taking pictures. But being a photographer also requires many other skills in order to be successful. Some of those skills are not about photography. They make a huge difference between a struggling business and a thriving one. Here are the ones I use to grow my photographic business. Surprising facts that are NOT about your photography skills We've all seen great photographers with amazing creativity having a hard time getting contracts. On the opposite side, we've also seen very "average" photographers … [Read more...] about How to attract and keep more clients
(Editor's note: Copyright and all things related are as important to creators of images both moving and still. This guest post by intellectual property attorney, Barry Kaplan gives us all some insights into what copyright law is, where it came from and why it's important to all of us.) In some cases, the length of copyright protection (covered in this post) is measured from the date of “publication.” The concept of publication is so fundamentally important in copyright law, it will be helpful to understand it before we dig into the nuances of … [Read more...] about What is “publication” in terms of copyright?
https://soundcloud.com/photofocus/beyond-technique-podcast-with-sally-blood-photofocus-podcast-february-20-2019 Get the show here or get it on iTunes — Please, post a review on iTunes. Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. In today's episode we chat with portrait photographer Sally Blood! We discuss: How Sally got started in her photographic career. Tips for working under pressure The importance of having "people skills" when interacting with clients … [Read more...] about Beyond Technique Podcast with Sally Blood | Photofocus Podcast February 20, 2019
It's time for part three of my guide to Facebook Ads! After covering the basics of boosting a post and the Ads Manager, let's dive into creating your first campaign. The process is a little more involved than with boosting a simple post, but once you create a few campaigns, it'll get easier! You'll also have the option to duplicate ads, sets and whole campaigns instead of starting from scratch every time. Getting started To start, get to your Ads Manager and at the top left, click on the Create button. It opens a pop-up screen where you … [Read more...] about Guide to Facebook Ads, part three: Creating a campaign
Two years ago, I wrote about why Flickr will ultimately fail. I'm here today, to tell you that I was wrong. At the time, Flickr was in the middle of a stagnant period. No changes had been made, and then-parent company Yahoo! had been recently sold to Verizon. There were no rumors of improvements to the service — instead, rumors started to swirl about it being shut down or bought out. Lucky for Flickr users, the latter happened, and SmugMug bought Flickr. I was hesitant about this at first, with Flickr announcing major changes to its … [Read more...] about Photography Marketing: How Flickr is staging an epic come back
Let’s be honest, you’re slightly misled by the title of this. Kinda, sorta. OK, here is the truth. I am about to tell you the absolute best time to post on Facebook. But really, that time depends on you. There, I said it. There is no golden hour for Facebook posts. There is no shining star that works for everyone. There is no miracle worker. Facebook is a pay to play system now. Back in “the day” you could go on Facebook, post something, and all of your page followers would see it. But now you’re lucky if you can get a handful of people … [Read more...] about The absolute best time to post on Facebook
As a former graphic and web designer, it was drilled into me early on that consistency is everything when it comes to branding. By remaining consistent, you get the same look and feel across, whether you're handing out a business card, showing off your website, passing out brochures or sending an email newsletter. Just like it's important to be consistent in our photographs, it's just as important to be consistent in our branding and marketing. Develop brand guidelines Your brand should ultimately be driven by one thing — YOU. It's up to you … [Read more...] about Photography Marketing: Consistency in branding
https://soundcloud.com/photofocus/mind-your-own-business-podcast-with-brent-watkins-photofocus-podcast-february-8-2019 Get the show here or get it on iTunes — Please, post a review on iTunes. Welcome to the Mind Your Own Business Podcast! Today we chat with portrait photographer Brent Watkins! We discuss: How Brent got started as a photographer in a small town The importance of staying up-to-date on the latest techniques and being relevant The importance of giving your client a great experience during their photo session … [Read more...] about Mind Your Own Business Podcast with Brent Watkins | Photofocus Podcast February 8, 2019
Facebook's Ads Manager can be daunting, but once you know how to use it, it's a very powerful tool to advertise on the platform. It allows you to control everything about your ads and the analytics are great. In my last post, we talked about how to boost a single post. It's a good introduction to Facebook Ads, but it won't get you far. This time, we're going to get to the next level and learn to use the Ads Manager, so you can plan campaigns and implement your strategy. The Ads Manager is part of the Business Manager, which is a platform … [Read more...] about Guide to Facebook Ads, part two: The Ads Manager
The first of every month is something I've become accustomed to ... My phone alert going off at 10 a.m. saying "Business Finances." This alert serves as a reminder for me to open my bank accounts online dedicated to my LLC (business) and download all the activity from the previous month. This act takes about 2-5 minutes depending on if my daughter lets me focus or not. Next, I open QuickBooks Online and go to the banking section. I then import the downloaded files into QuickBooks. From there I match the right categories to everything and … [Read more...] about Business routines: Financials
(Editor's note: Copyright and all things related are as important to creators of images both moving and still. This guest post by intellectual property attorney, Barry Kaplan gives us all some insights into what copyright law is, where it came from and why it's important to all of us.) In my last article, I discussed the origins of copyright law. I also gave you some idea of why copyrights can be so important and economically valuable for photographers. In a nutshell, copyright law is the vehicle by which you can set the rules for someone … [Read more...] about Copyright In Focus: How long do copyrights last?
(Editor's note: Bob Coates is a photographer whose talents stretch over many genres. Bob has authored books and articles on photography. He has presented seminars and programs from Hawaii to the Caribbean. He is Panasonic Lumix Ambassador who to stays up with the latest technology in micro four-thirds cameras. Bob is a successful commercial and fine art photographer based in Sedona, AZ with his wonderful wife, Holly, who makes it possible for him to do all he does in the industry.) An editor of Photofocus mentioned to me that many … [Read more...] about Making money with your work — Manchester Arms Restaurant
Would you pay 3.5 million dollars for this photo? The U.S. Postal Service did! In case you’re not familiar with the story, here’s a brief overview before I explain what this means for photographers. The U.S. Postal Service’s big mistake When designing a new Forever stamp featuring the Statue of Liberty, the U.S. Postal Service made a costly mistake. They searched Getty Images to find a photo of the Statue of Liberty, and settled on a photo by photographer Raimund Linke. The problem? It wasn’t the beloved Lady Liberty standing proudly on … [Read more...] about Would you pay 3.5 million dollars for this photo?
I don't know about you, but when I receive a new client lead over email, I have a mini woo-hoo! moment. As photographers, we try so hard to market ourselves and get the word out there about what we do. But what happens when things go sideways, and when everything isn't as it appears? Recently, I was contacted for a photoshoot. Multiple emails and hours of preparation later, I learned it was a scam. Sensitive information has been blurred due to the legit parties getting involved in going after the scammers. Initial communication and … [Read more...] about Photography Marketing: Beware of scams targeting photographers and models
There's no question Facebook is still a major player online in 2019 and its ad platform is an important tool for many marketers. As a photographer, there are a lot of reasons to use Facebook ads: Wedding photography, portrait sessions, workshops, tutorials and more. It's a great tool to target specific groups of people and it's well integrated with many other services. Facebook's ad interface can be intimidating and ad campaigns can be counterintuitive, so this is the first post in a series of articles about Facebook Ads. Over the next few … [Read more...] about Guide to Facebook Ads, part one: The basics
A few years ago, I wrote a piece on how to find your first client, and how to get the word out about who you are as a photographer. Things like sharing your photos, communicating with past connections, volunteering and more are great ways to get your work out there as a photographer. Now that you've landed your first client, what else can you do to gain even more clients? Build that portfolio Even if you don't have clients, that doesn't mean you can't start building your portfolio. If you're interested in photographing portraits, grab some … [Read more...] about Photography Marketing: More ways to get the word out
As a follow up to my last article on selling your work online, I wanted to share some ideas and ways to market your work once you have it online for sale. You’ve uploaded images for sale on a site or several sites that you decided worked for you. Now what? Well, this is not the "Field of Dreams." If you post it they will not come. You have to promote, market and get yourself, and in turn your work out there. Marketing 101: Get visitors to your site or your place of business. While the sites that are designed to sell fine art automatically … [Read more...] about Marketing fine art photography
As a corporate event photographer, January and February is undoubtedly one of the slower parts of my year. During this time I do a lot of reflection and preparation for my business, so I'm ready to go once spring hits. But let's be honest, we all need some income. The bills don't stop. This year, I was asked by an ongoing client to create some graphics for the headshots I had just taken. The client wanted me to come up with social media and web graphics that they could use for their promotions. So I got down to work. Relying on my experience … [Read more...] about Photography Marketing: Supplementary services for the slow season
Are you considering selling your photos online? At some point, we likely all consider ways to create income from this photography obsession of ours. I mean, why not right? We have the images, there are plenty of options and opportunities out there to sell our work but finding the right avenue to do this can be time-consuming, confusing and overwhelming. Type of work Are your images considered fine art (that’s a whole other discussion), are they stock-worthy, portraits, commercial or do you feel they don’t fit in any category in particular? … [Read more...] about A practical guide to selling your photography online
https://soundcloud.com/photofocus/beyond-technique-podcast-with-adam-mowery-photofocus-podcast-january-16-2019 Get the show here or get it on iTunes — Please, post a review on iTunes. Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. In today's episode we chat with outdoor photographer Adam Mowery. We discuss: How Adam got started as a photographer The things he did to stay focused and chase his dream The role of relationship building as he furthered his career … [Read more...] about Beyond Technique Podcast with Adam Mowery | Photofocus Podcast January 16, 2019
Editor's note: This is a guest article from Florida based wedding photographer Richie Acevedo. Richie was one of the first photographers mentored by Vanelli many years ago. Impressed with how far he has come, Vanelli suggested Richie start sharing his knowledge through writing and video tutorials. In business, the truth is it takes money to both make or waste money. So, how do we know if we should invest our time, energy and yes, money, in a venture? We should start by asking questions and seeking advice from those that have succeeded or … [Read more...] about Are bridal shows worth attending for photographers?
in previous columns, I've discussed the importance of getting reviews, especially on platforms like Google and Facebook. So what's the best way to do it? How do you ask for a review without sounding desperate? Why are reviews important? Reviews on both Google and Facebook are important because they help build your reputation. Whether it be a simple star rating or an in-depth recommendation from a client, having these is important as you continue to build your business. Whether it's the case or not, having no reviews might show that you're … [Read more...] about Photography Marketing: Asking for a review
https://soundcloud.com/photofocus/mind-your-own-business-podcast-with-karen-kuehn-photofocus-podcast-january-11-2019 Get the show here or get it on iTunes — Please, post a review on iTunes. Welcome to the Mind Your Own Business Podcast! Today we chat with photographer Karen Kuehn! We discuss: How Karen got her start in photography Challenges of being a female in the industry The role of relationship building, ask for help How much things have changed in the industry (art directors, how companies use your images) … [Read more...] about Mind Your Own Business Podcast with Karen Kuehn | Photofocus Podcast January 11, 2019
Instagram is a powerful tool, and one that I use on a daily basis. While posting and seeing everyone's photos as you scroll down your feed might be great (and fun), there are actually some other tools within the app that can help enhance your profile. Take one that I just updated — Instagram Story Highlights. These are those little circles you see on people's profiles. You can use this to save past Instagram stories, whether they be video or stills. This is a great way to show off your work, in a sort of mini-portfolio of sorts. For me … [Read more...] about Photography Marketing: Using Instagram stories and highlights for a mini-portfolio
Happy new year! Before starting to make photographs in January 2019, take a moment and update the copyright year in both the owner section and the IPTC section for each of your cameras. It's easy to do and even easier to forget to do it. Tethered I use Canon cameras. All I have to do is plug them into my computer with the appropriate connection — USB 2 or 3 — then run Canon's free EOS utility. You'll need your camera's serial number to download EOS Utility. … [Read more...] about Quick Tip: Change your camera’s copyright date to 2019
Happy New Year! As photographers, we often look to the future when it comes to our business. We think of booked sales, potential repeat clients and more to fill our calendars. Maybe you always take yearly photos of a family in your neighborhood or rely on several events that you're consistently hired for on an annual basis. While this is great to have, things can change with the snap of a finger, meaning you need to think of creative ways to pick up more clients. Below are five resolutions to get your marketing going into 2019. 1. Get … [Read more...] about Photography Marketing: Five resolutions for the New Year
As I enter into 2019, I've begun to have to turn away some clients. While I still say "Yes" to a majority of my clients, with my busy schedule, I've had to say "No" a few times. It's undoubtedly something every photographer will have to say at some point in their career, often multiple times if you're doing it right. Saying "No" isn't a bad thing — in fact, it shows progress and maturity in your photographic career. When it's OK to say "No" The most common time I say "No" is when I'm already booked for something. This happens in the busy … [Read more...] about Photography Marketing: It’s OK to say “No”
https://soundcloud.com/photofocus/beyond-technique-podcast-with-julie-dermansky-photofocus-podcast-december-19-2018 Get the show here or get it on iTunes — Please, post a review on iTunes. Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. In today's episode we chat with photojournalist Julie Dermansky. We discuss: How Julie got her start in photojournalism The challenges of having a career in photojournalism some of the photographers she followed to … [Read more...] about Beyond Technique Podcast with Julie Dermansky | Photofocus Podcast December 19, 2018
A few weeks ago, I saw in a Facebook post that someone had complained about the cost of photographers. After all, for a person who makes an hourly rate of $15, why should they pay a photographer $200 an hour, or $3000 for a wedding to "just click a button?" We all know what goes into photography, but most of the general public doesn't. Sure, there's the time that's involved on-location or in-studio that you spend with your client. But there's also the time that the client doesn't see. Post-processing, traveling, communication, preparing for … [Read more...] about Photography Marketing: Justifying your rates