Photography Marketing: Strategizing Your Business in the Fourth Quarter
This week, the rain and 50-degree temperatures hit West Michigan. While it was a nice change from the 80 and 90-degree temps we had in
This week, the rain and 50-degree temperatures hit West Michigan. While it was a nice change from the 80 and 90-degree temps we had in
With my website design background, I’ve occasionally helped other photographers with website critiques. It’s important to cater your website to your client base, and write
I wrote a few weeks ago about why I’m against using watermarks in photographs for marketing purposes. Since then, I’ve explored with a few different
Networking is one skill I practice almost as much as photography, and I’m glad Bryan is letting me share his column this week. Networking is
As photographers, we often find ourselves not marketing ourselves to potential clients, but rather to fellow photographers. We do this without knowing it, by boasting
You all know the debate about watermarks. Should we use them? Do they really help protect our photographs? There are plusses and minuses — it might
I’m often asked how to further utilize Instagram as a photographer. And while using applicable hashtags and giving a location to your images is great,
Last month I discussed the benefits of choosing a photography specialty. And while locking yourself into a few photography genres can ultimately help you direct
Blogging can be an important part of any photographer’s business. It’s a marketing tool that, if updated regularly with relevant content, can make you more
I’ve talked about ways to design and develop a great online photography portfolio. Regardless of the platform you choose, one thing reigns true — your
There’s a plethora of different types of photographers out there. Some of us shoot corporate work. Others focus on portraiture and weddings. And while being
Every photographer — whether you’re a pro of 20 years or a part-timer trying to take the next steps in your career — has an ideal