It seems like the In-Person Sales model (IPS) is taking the photography world by storm. Catering to photography genres like portraits, weddings, and families, this sales tactic is a full-service
Why this is a really dangerous question. You just started in photography. You set up your business a year ago and clients are not banging on your door to reserve
How to be visible on the web You have your website up, your branding sorted out, your logo is cool, your colors are gorgeous and it’s all spanking new and
We all know the phrase, “Keep it Simple, Stupid.” There’s no reason to go in-depth or overanalyze something when it can be done in a simple way. The same can
As a corporate photographer, I get e-mails from potential clients pretty regularly through my website. Most of these e-mails are requests for quotes or checking my availability. I try to
Editor’s Note:Â Fabrizia Costa is a portrait and wedding photographer who also helps photographers raise the level of their work and their business through workshops and personal coaching. Her work is
The beauty of the career path you have chosen or the hobby you are cultivating through a passion you have is that it is wide-spread. Photography is all around the
While at WPPI, I was amazed at the number of studio management platforms that were exhibiting. I’ve written two pieces about studio management platforms in the past year (part one
World Backup Day is set aside as a reminder to backup your files, even if it’s once a year! Unfortunately, most people don’t think to backup their files until they
(Editor’s note:Â it’s easy to use a template available on Adobe Stock to create a logo for your business as Bryan Esler shows in this article. There is one issue with
In our last post, we discussed the where and when of being in a place to see the Northern Lights. If you missed it, find it here: Lovely Lofoten: A
In September, my husband (Steve Eilenberg, also an author here at Photo Focus) and I finally realized a long-time dream:Â seeing and shooting the Northern Lights (of course, for photographers,
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