Photography Marketing: A world without likes
At Facebook’s F8 developer conference last week, the company confirmed what had been rumored the past few weeks. Instagram “Likes” may very well be going by the wayside. That’s right
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At Facebook’s F8 developer conference last week, the company confirmed what had been rumored the past few weeks. Instagram “Likes” may very well be going by the wayside. That’s right
World Backup Day is set aside as a reminder to back up your files, even if it’s once a year! Unfortunately, most people don’t think to back up their files
Throughout my years as a photographer, and even in this marketing column, I’ve shown ways how to promote yourself as a creative. Through platforms like Facebook and Instagram, e-mail newsletters
It’s time for part three of my guide to Facebook Ads! After covering the basics of boosting a post and the Ads Manager, let’s dive into creating your first campaign.
As a former graphic and web designer, it was drilled into me early on that consistency is everything when it comes to branding. By remaining consistent, you get the same
Facebook’s Ads Manager can be daunting, but once you know how to use it, it’s a very powerful tool to advertise on the platform. It allows you to control everything
There’s no question Facebook is still a major player online in 2019 and its ad platform is an important tool for many marketers. As a photographer, there are a lot
As a corporate event photographer, January and February is undoubtedly one of the slower parts of my year. During this time I do a lot of reflection and preparation for
Happy New Year! As photographers, we often look to the future when it comes to our business. We think of booked sales, potential repeat clients and more to fill our
I was surprised when I was approached about reviewing this product, but the more I use it, the more I like it. Eyeforcer is a pair of glasses that sense
In the wake of the Google+ ‘sunsetting’ announcement, it has me thinking of social media in general as I’m sure many of you are. If you haven’t heard about this,
…and why it matters to your photography business We’ve all heard it. “A Michelin star restaurant is not a McDonalds, and people know the difference.” I hear it all the
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