WIthin a few days of killing Snapseed, Google has announced a major price reduction in the price for the Nik plugins.

The six plugins (HDR Efex Pro 2, Color Efex Pro 4, Silver Efex Pro 2, Viveza 2, Sharpener Pro 3, and Dfine 2) are now in a single bundle costing $149 (versus the previous $499). The individual plugins are no longer for sale, only the bundle can be purchased.

Google does promise an interesting upgrade to its users…

“If you’ve already purchased one or more Nik plug-ins in the past, then don’t worry, we’ve got you covered. In fact: we’re going to upgrade you to the entire Nik Collection by Google for free. Just keep an eye out for emailed instructions in the next few days.”

Be sure you update your contact info in the Google database if you want to be contacted.

You can visit for more information.

Do you think this is an attempt to grow the market or a fire sale?