Gels for Background Color

Sometimes art directors (or clients) want something that wasn’t included in pre-production. Photography is a creative endeavor. Art directors are creative too. When creativity happens during the shoot it’s time to open the tool kit of fast, simple solutions. Originally… The art director for an article about MAC cosmetics new line of romance novel inspired […]

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This week’s podcast is a whopper…  packed with information and inspiration.  We have the world’s most popular photo instructor, Scott Kelby to share tips and news.  Then Rich Harrington and Chase Reynolds explore new gear from Nikon and Sony.  Lastly Levi Sim sits down with portrait photographer and Photofocus writer Kevin Ames. Get the show […]

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aperture

Apple announced today that it will no longer add features to its professional imaging application Aperture. Apple will continue to update camera formats for the foreseeable future. Apple is folding iPhoto and Aperture into its new release of the Photos app included in the recently announced Mac OSX Yosemite operating system coming this fall. The […]

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Factor model Alexa Johns

Normal is defined as conforming to a standard, the usual, the typical or the expected. When it comes to photography, normal most often refers to the standard focal length lens on a camera. A normal lens sees about the same angle of view as the human eye. Let’s delve into what normal means and why […]

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    Focal length has a lot to do with modern photography. It’s always been important, and now, even more so. Changing the focal length makes a photograph of the same scene into its own unique vision.  Above, the first photo is a normal, 47º angle of view. The middle one was made with an […]

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Kevin Ames is a commercial photographer immersed in creativity. He shoots fashion, intimate portraits, executive portraits, high-end interiors and works extensively in the arena of digital retouching.  And now, we’re proud to have him a part of the Authors & Experts team here at Photofocus. Kevin’s photographs have appeared in Time, Newsweek, The Wall Street […]

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A properly exposed RAW photograph offers almost unlimited creative possibility.

This Exposure Tactics post explains what a “technically proper” exposure is and how to get there. Remember I said technically proper, not creatively right. The sensors in our cameras don’t necessarily match the sensitivity of our light meter. Sad and true. This can make it difficult to judge exposure and get things right. One meter […]

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